How to Know the Frequency You Should be Emailing Your List One question that always arises with people just starting with email marketing is how often you should communicate with your list. It is a question borne out of anxiety, as you don’t want to alienate the...
5 Email Newsletter Metrics Worth Looking At! You’ve gone to a lot of trouble to create a visually attractive, content-rich email newsletter that’s your pride and joy. So, how’s that helping you? Honestly, do you measure your email newsletter’s...
Energize Your Email Marketing If email marketing is a major part of your business, as it should be, then we are all faced with the job of constantly building and replenishing our lists. It’s a fact of life that the more people you can market to, the higher your...
Optimize your emails for mobile Now that some 51 percent of emails are being opened on a mobile device, it’s high time to make sure that your emails are optimized for mobile devices. Although the numbers from this last holiday season are just starting to trickle...
How to create a follow-up email series for those who opt-inThe most effective way to win with email marketing is to have an automated email autoresponder series set to do its stuff immediately after someone opts in to your list. This can save you not only gobs of...
How to Make Email Marketing Profitable in 2014 If you’re buying into the seemingly annual headline that “email marketing is dead”, the chances are you don’t need to read any further. Never mind that all the facts decisively contradict this...
