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How to Know the Frequency You Should be Emailing Your List

One question that always arises with people just starting with email marketing is how often you should communicate with your list. It is a question borne out of anxiety, as you don’t want to alienate the very audience you are hoping to cultivate, but at the same time you want to give them the most information possible about you and your products and services.

So while there’s not one standard answer, as all businesses have a different dynamic, know that once a month, or worse, a seasonal approach to email isn’t likely to cut it. They will forget who you are, resent the intrusion, and view this as merely another obvious effort to get into their wallet. (Which it is!)

What you should know about email frequency

The first thing to understand is that your prospect’s inbox is a competitive place. Lots of others are vying for attention here, and to stand out you’ve got to accomplish a number of things.

If you aspire to develop a long-term relationship with your lists, you’ll need to give, give, and give some more. Once they’ve come to the understanding that they can trust you, and know what you’re about, you’ll be able to send the occasional sales pitch.

The way to make this occur is by delivering great value in your non-sales emails, and be honestly interested in passing along the best tips and information you know, so as to further engender, know, like and trust in them. First and foremost, make sure you don’t sell in every email.

That said and hopefully accomplished, it seems like a frequency of somewhere in the neighborhood of 2-3 times a week is best. Any more seems intrusive, and less not really enough. Moreover, if you mail day after day (or more) finding vibrant, valuable content in your emails becomes quite challenging.

You’ll quickly get a feel for how much is too much, and not only that, your subscribers will tell you. If you’re getting lots of unsubscribes, check the reasons. If it’s because they’re hearing too frequently from you, they’ll say so. If the content isn’t relevant, you’ve got other concerns to address.