After serving four years in the US Navy and achieving the rank of E5, Bill received an Honorable Discharge and began his professional career in the automotive industry in 1971 as a Service Advisor at a Volkswagen Dealership in Middletown RI. Two years later he was tapped by his District Service manager for a Service Manager’s position at a large metro VW Dealer. Two years into this position, the store was purchased by VOA, and Bill decided to open his own Independent Repair Facility and began a successful 22 year run specializing in high end European and Asian imports with a staff of six. In 1997 Bill sold the repair business and created a new business as a marketing consultant.

In 1999 Bill became interested in the possibilities the Internet held as a marketing medium for local auto body and repair shops. Educated in all aspects of Internet Marketing, including Web Design, Local Search Engine Optimization (SEO), Social Media Marketing, Mobile Marketing, Online Reputation Management, and helping shops promote their certifications; Bill now helps auto body shop owners with their Digital marketing. Bill lives in Foxboro Massachusetts with his wife, Interior Designer Raye Senecal, and their rescue Boxer/Shepard mix, Stella Bella.