Bill is a US Navy veteran, former new car dealer service manager, independent shop owner, and OEM parts representative to auto body shops with over 45 years experience in the automotive sector. Bill has been helping independent auto body shop owners use the Internet to get and keep more new customers since 1999. Bill helps shops position themselves as the only logical choice for a consumer seeking a collision repair facility in their local area, thus the shop is able to rely LESS on insurance company referrals.

Bill lives in Foxboro Massachusetts with his wife, Interior Designer Raye Senecal and their rescue Boxer/Shepard mix, Stella Bella. Raye and Bill’s blended family of 5 children and seven grandchildren hail from North Attleboro MA, New York City, Brooklyn NY, and Juno Beach FL.