Learn What You Need to Effectively Track your Website Data

When you’re running a small business, it is easy to simply forego tracking any data associated with your website. This is always a mistake. Having data not only about your own site but competitive intelligence about your competitors is a must if you want to spot opportunities to profit.

But how do you begin to implement tracking on your sites without having a degree in all things technical? What kind of software do you need and how do you work it? Today we’re going to have a look at how to get answers to these questions, and get started collecting data on your site and business.

Tools to begin collecting and analyzing data

There are many tools available out there for tracking and collecting website data, but for those just starting out the best option is unquestionably Google Analytics.

Google Analytics is a free tool provided for you that offers you a peek into how visitors are using your pages. Not only this, it cuts down on customer acquisition costs by allowing you to target your marketing, organic search and advertising campaigns much more effectively. This tool has more in it than you’ll probably ever use!

What types of data do you need to know?

There is probably more data here than you will ever use, but some of the more important pieces of information you need to know are the following 5:

  • Traffic sources – Knowing where your traffic is coming from is key to understanding and implementing your marketing campaigns. Oftentimes you may be surprised at what you see!
  • Conversions – This metric provides invaluable data regarding conversions, allowing you to make any necessary changes to increase your conversion rates.
  • Keywords – Understanding the keywords people are using to find your pages is important, and can lead to more and better traffic.
  • Top pages – Which pages are performing the best? This data shows you how many visits each page gets, and allows you to understand how people are viewing your site overall.
  • Time on page – The more time people spend on your page, the better it will do in the search results.

The capability to track and understand your website data is key to making good and profitable decisions in your small business. Begin tracking today!