Is Visual Content the Future of Marketing Online?
I would bet that you’ve probably watched more videos this month than you have read articles. I am sure I have. It’s simply a sign of the times. We have less of it, so we take it in short, visual chunks.
It’s now well-known that more than 90 percent of the information transmitted to the brain is of a visual nature, and that we process visual information some 60,000 times faster than the written word.
In addition, sharing visual content is a lot more likely to occur than text. Studies show that images are liked 2 times more than text, while videos are shared 12 times more that links and text posts put together!
4 suggestions for incorporating visual content into your marketing
- Use videos – Video can transform your site in many ways, not the least of which is increasing your site traffic many fold. This is not just a function of a great YouTube Channel, although that helps. There are many other ways to employ video, from your site to your social platforms like Facebook and Twitter, along with the dozens of other outlets.
- Develop infographics – Think about getting attractive and provocative infographics made for your marketing. They are shared widely if they are well done, and can also aid in branding and backlinks to your site.
- Images – Image sharing has become an Olympic sport! Okay, well maybe that’s a stretch, but not by much. Sites like Pinterest, Instagram, Tumblr and several others are making it easy to drive hundreds or even thousands of visitors to your pages through the photos posted and shared there. These sites are some of the most trafficked sites on the internet, and you need to have a presence on them today!
- Get great at social media – Social media is the the glue and the delivery service for your entire visual content strategy. Sharing on Facebook, LinkedIn, Google+, YouTube, Twitter and others is the engine that drives the machine. Every day a new innovation to make video and image sharing easier and more social arrives as these sites compete for your interest.
Visual content marketing is definitely an integral component of where your traffic is going to be coming from, and to a large extent, your search rankings too.