Tools for checking the effectiveness of your site SEO
It’s very easy to feel left out in the dark when it comes to knowing how effective your SEO campaign is. Even though many believe that SEO is akin to voodoo, there are several tips and tools you can use to find out exactly how well you (or they!) are doing.
3 Ways to check how well your SEO is doing!
Are you getting Organic search visitors? — Are you getting or starting to get, a bigger percentage of your site visitors from the search engines?
Are your pages ranking? — If you can’t find your pages on the first few pages of Google for the keywords you’re going after, there is still work yet to do.
Is your site converting? — It does you no earthly good to have a ton of visitors and then have them exit without doing what you want them to do, whether that is to buy, sign up or whatever your goal is.
3 Tools to use to help!
You don’t need to go this alone! There are many SEO tools in the marketplace, some free and others paid, that do an awesome job of reporting the exact state of your SEO. Here’s three of our favorites.
Google Analytics — Although there is an upgrade available, the free version is most likely all you’ll ever need. Packed with a vast amount of data, right from the horse’s mouth, GA will tell you in no uncertain terms which direction your SEO is headed.
Ahrefs — Has a number of useful tools for your use both paid and free. The free version ought to be enough to get you started on one site. Reports, backlinks, competition comparison and social mentions tracker are offered in the free version.
Moz Tools — A wonderful suite of terrific tools, Moz has what you need to investigate and manage SEO campaigns. From basic search engines tools, to applications that look into and actually help improve your social media performance, Moz has a lot to keep you busy, and a lot of it is free!
If you wish to win with SEO, take the time to delve into the data.