5 SEO Services That Are Out of Date

If you’re simply trying to rank your site and you run into offers to help you do precisely that for a measly fee of $299 (or a lot more) it can be difficult to know what to do. I mean, not all of us are fully up to date on what’s working now in the search engines, and it can be quite easy to take these people up on their offers.

Unfortunately there isn’t any easy answer. Most of the SEO advice you see comes with a price tag, that is, someone looking to sell you something. SEO is one of those things that morph as time passes, and there’s no guarantee that what worked last year has any chance of doing anything for you now. Even worse, it could hurt you irreparably.

While it’s true it can be just about impossible to keep up with SEO unless you’re working in it, there are some SEO services that have outlived their usefulness. Let’s have a look at 5 of them.

5 SEO Services to Skip

  1. Anything starting with Y – Specifically, Yelp, Yext and the YellowPages. We’ll give Yahoo a pass for now. These companies all wish to help you get a more robust presence in local search, but the reality is they are having a hard time remaining relevant themselves. Get listings and reviews the old fashioned way – earn them!
  2. Avoid search engine submission services – You can do this yourself, and the good news is you really don’t even need to. The search engines, especially Google, want to find your pages on their own. Just give full attention to creating great content, and announcing it via your social media platforms, and the hard work is done. Not so hard, right, and it was free.
  3. Don’t spin your content and spew out all over the web – One time someone thought that since a little content was great, a lot would be greater. Doesn’t work like that. This was the basis for the recent Google Penguin update that purged the internet of a lot of sites containing duplicate and spun content.
  4. Don’t build link farms – Farms are great, for corn. Thinking you will game Google by building linkwheels and site pyramids is a fools game. This did work for a time, but that was a long time ago.
  5. Don’t buy links – Google knows if you purchase links, and the best you will realize from that is that they won’t do you any good; the worst, well, you won’t be able to find your site in Google. Enough reason? Thought so.