What to Consider When Doing SEO for E-commerce
SEO for ecommerce is not all that much different than SEO for anything else, but it does have some particular aspects you’ll want to bear in mind.
When it comes to e-commerce sites, the process becomes even more complex than usual. In fact, e-commerce sites operate in a unique set of circumstances with a distinct set of best practices.
So to make this a reality let’s take a look at some of the more important aspects of SEO for e-commerce, and see if your pages measure up!
5 Best Practices in SEO for E-commerce
Unique content – Don’t make the blunder that most newcomers to e-commerce make when creating their product pages, that being simply copying and pasting an Amazon or other product description they find somewhere onto their pages. This doesn’t sit well with Google, and you won’t rank well. Make unique content for your pages!
Reviews and social proof – Most people are reluctant to purchase if they don’t see that someone has tested the waters before them That is why testimonials and social proof play such a big role in successful e-commerce pages. These are easy to get, and need to be a part of the plan!
Use redirects on dead product pages – Often when a product is no longer being sold, the page lives on, though usually in the form of a 404 error page. This is a negative on-site SEO signal to Google, and will hurt you. Instead, us a simple 301 redirect to send that traffic to new or current offers.
Use unique images – Similar to the above content situation, people often opt for the easy way and use the product images they find on Amazon or the vendor’s sites. If you are handy with Photoshop it’s easy to alter the image so that it’s unique in Google’s view.
Use different types of content – Shake it up on your e-commerce pages. Like other web pages, people like to see a variety of content, and this can make your product stand out. Videos, demos and testimonials can help immensely.
Using these small tweaks in addition to traditional on-page SEO can result in your pages leapfrogging over the competition. All it will require is a little more work!