Check Out These 5 Mistakes That Can Ruin the Sale

We all want more sales conversions, but many times we end up being our own worst enemies in this area. Mistakes are easy to make here, and often irreversible. So in the spirit of continuing to learn the craft of conversion, let’s look at how we can avoid making mistakes we can do something about.

5 Easy to make mistakes that can ruin the sales process

Are you listening? – As crazy as it seems, the majority of people are not all that interested in you or your product. They are primarily interested in what you can do for them. Far more important is the opportunity you’re getting to hear exactly what they need, and then work to fulfill that.

Not providing a solution – Focus on providing a solution for the problem the person is looking to solve, rather than selling your product. If you establish how your product or service can solve their most pressing problems, you’ll be a lot more successful.

Not being prepared – If you don’t do as much homework as you can prior to the meeting, you could find yourself woefully unprepared. Take a little time to research the company, the people, and whatever else you can find to determine the landscape you’re walking into. A little familiarity goes a long way.

Not staying focused – While it’s always a good idea to do a bit of relationship building in a sales call, this can backfire if you don’t remember why you’re actually there. Stay focused on the reason for being there, and don’t use up their available time without having to rush your pitch at the end.

Not asking for the sale – While this might seem to go without saying, all too often it comes across as an afterthought or worse yet, is excluded altogether. Be sure to ask if the customer is ready to make a decision, sometimes early in the sales process, or if they would like to learn more. You’ll be amazed at how many times a sale can be closed a whole lot earlier than you might’ve imagined!