Build a Killer Marketing Plan for your Business in 2015
If you haven’t already devised your 2015 marketing plan, don’t despair, there is still time, but the earlier you get on this, the more effect it will have for your business this current year.
Knowing the direction we’re headed is obviously a good idea, and with something as many-headed as an online business, organization and a clear plan are a necessity.
But what should you really include in your plan for marketing in 2015? What specific items or campaigns stand out as things that will drive your business to where you want it to go, and not merely stand pat. Let’s take a look at 5 things you’ll want to consider when crating your 2015 marketing plan.
5 Ideas to perhaps include in your 2015 marketing plan
A content marketing campaign – Content is still the order of the day, and coming up with new and fresh content should be an important piece in your plan. Obviously this can take several forms, and doesn’t need to be only webpages or blog posts, even though those are great. Repurposing your existing textual content for other uses is a smart way to leverage your efforts easily.
Dive deep into video – If you haven’t already started making video an integral piece of your marketing plan, now is the time! There are lots of ways to do this, and a lot of them don’t require you to even be on camera, so being camera shy is no longer an excuse!
Invest in your SEO – If your site or content has SEO issues, and you aren’t ranking as highly as you would like in Google’s organic search results, maybe it’s time to invest some time or money or both into improving your SEO. It will be money well spent.
Look into alternative sources of traffic – Google isn’t everything, and there are a great many other viable sources of traffic out there that can drive tons of visitors to your pages. This might also be the time to get into paid traffic, as there are more and cheaper ways to make this happen than ever before.
Adding any new products this year? – If you are planning to add another product, or several, this year, make sure you account for this in your 2015 plan, as it obviously will need some time and money too.