Marketing Lessons Watching The NFL Has Taught Us
The NFL is obviously great at marketing considering more than six out of every 10 Americans watches football. As it turns out, however, reproducing the marketing tactics of the National Football League is not an easy task for most small establishments. Thankfully, simply paying attention to the nuances of the game can provide a few marketing points.
Show the Human Side
The most popular football stars today are those who aren’t afraid to let their personalities glow. From Peyton Manning’s down-home personality to Drew Brees’ seemingly bringing New Orleans out of a great depression following Katrina, fans love seeing a human side.
Advertisers need to remember this. Putting a face to the business will create a better bond with customers. Making advertising videos featuring employees and interacting on Facebook can accomplish this.
Success Requires Teamwork
If any football player were to disappear off the field, the entire team would suffer. This is the same with marketing platforms. Solely engaging in social media, email or content marketing just isn’t enough. All of these techniques must be used as a “team” if a marketing plan is to be successful.
Not Everything Is Likely To Work Out
Football teams don’t head into games anticipating a loss. Every play they make is part of a precise plan to “take home the gold” that day. We all know, however, it doesn’t always work out. In fact, even the best plays can be wrecked by menial errors.
This is true in the marketing and advertising world as well. Putting into action marketing plans that don’t pay off is part of running a business. Just like in football, however, it is important to get up, reevaluate the current course of action and change strategies if necessary. One failed marketing plan does not imply the game is over.
Marketing is one of the most important aspects of running a business. And much like running a football play, it will need planning, hard work and a little luck. Remembering this can help an advertising and marketing strategy prove effective.