See How to Easily Optimize Your Landing Pages
Whether the goal of your landing pages is to sell a product, or just collect an opt-in email address, the need for landing page optimization cannot be over emphasized. However this component of the sales process has become the forgotten stepchild of marketing. Marketers will go to extremes to make sure their site and blogs are optimized to the hilt, but will they pay the same attention to their money making pages?
The answer is if they’re smart, they will.
Landing page optimization has its own rules and best practices, and you would be doing yourself a big favor if you took them to heart. To help you get going here are 5 tips for optimizing your landing pages!
5 Tips for optimizing your landing pages
Employ Responsive Design for your pages – Make the effort to ensure that your pages are mobile ready, and render well on all devices and formats. Having a responsive site is crucial in today’s mobile-first environment, as more than half of all search now originates from a mobile platform of some sort.
Killer headline – You have about 5 seconds to hook your visitor, which means your headline had better be doing its job and getting them curious or interested enough to read on. That’s the only purpose. However, please don’t resort to “clickbait” headlines in order to accomplish this: you’ll have to deal with much venom if you do.
Create crystal-clear Calls to Action – Leave no doubt regarding what you want your readers to do. Not only lead them there; tell them exactly! Buy Now! Click Here! Download your free report! Don’t leave your intentions or their next step to their imagination.
Use social proof – People are given to following the crowd, so if you have testimonials, reviews or product endorsements by all means find a way to get some of these in front of your audience. Your conversions will improve if you do.
Test – Simple A/B testing can do as much for your conversion rates as all else combined. Be bloody-minded about this, and make sure you are putting your best foot forward. Don’t be afraid to kill off that clever headline you thought would rock, but testing doesn’t agree with you. Numbers don’t lie!