7 Ideas to Help You Make Killer Videos
None of us needed Cisco Systems to tell us that by 2017 consumer web traffic will be 69 percent video based. We can see that, as all of us are seemingly hooked on watching internet video.
Since humans process visual media 66,000 times faster than text, it ought to be a no-brainer that we would want to employ videos in our businesses. They boost the time a customer spends on your site, can be entertaining, and always convert better. Even so, many business owners are reluctant to pull the trigger on video marketing as they haven’t a clue as to which types of videos to make, and for what purpose.
To avoid that second scenario, we’ve collected 7 great ideas for your business to create videos that will be of interest to your audience.
7 Ideas for Creating Videos for your Business
Product Demo – Filming a demo video for a new product or feature of an existing one is a great selling tool as well as customer care item. It can also serve as a good lead generation tool via YouTube.
Rolling out New Products – If you are introducing a new product, this type of video can serve as a sales tool on your web page. This is an entirely different emphasis, as you are writing for sales.
Product Tutorials – In-depth tutorials are a consumer’s delight, especially if your products are a challenge to some not technically oriented. These can also be used in lead generation through YouTube.
Video Testimonials – A video testimonial from a few of your best customers can be gold with regards to providing social proof for your business. Often all you need to do is ask, as well as give them a link back to their site.
Tips Videos – Often you can expand your audience and reach by producing tip videos on aspects of your market that your audience may find difficult. This a good authority and link building tactic.
Expert Interviews – If you know or can meet up with a thought leader or influencer in your market, it can be a win-win for the both of you. You get an expert interview in your market, and they get exposed to a new audience.
Webinar and Event Invites – Using a video to invite prospects to an upcoming webinar or live event is terrific when delivered through a video. Don’t be too embarrassed to be a little outrageous or innovative here!