Want More Traction from Your Facebook Ads? See These 5 Tips!

Facebook ads have become a powerful tool for the average marketer, allowing them to reach vast numbers of people they might otherwise not have had the budget or ability to find. It is also very cost effective if you know a bit about how to manage your campaigns, making it an extremely viable choice when compared with Google Adwords and other PPC platforms.

It’s possible to precisely target a vast number of people you may never before have had access to in just a few minutes, and with a message targeted right to them. There are some best practices you need to understand to get the most for your advertising buck, and we’ll get you started off down the road to success with these 5 tips for using Facebook Ads.

5 Best Practices for Your Facebook Ads

Become a targeting master – The number one most effective way to have success with Facebook Ads is to become a whiz at creating targeted audiences for your ads. This is not as fearsome as it sounds, as Facebook offers you a number of great tools to help, particularly one called Audience Insights. Use these to drill down and create the prefect audience for your offers.

Use Mobile and Desktop – Right now the best converting ads seem to be the desktop ads and mobile. Right side ads can also work, but test your offers carefully there. Since mobile now is used more than 50 percent of the time to access Facebook, it makes no sense not to use it.

Segment and Daypart – Parsing out your audiences into specific segments you can reuse makes it easier for you to market long term. Also, check out the new feature of dayparting on your ads, delivering them only when your customers have the best shot at seeing them.

Use original, compelling images – Be sure not to use imagery that has been seen by everyone on Facebook dozens of time. Create your own images, and make them stick out, as a terrific image can do all the heavy lifting for your ad!

Check out lookalike audiences – One of the latest and greatest of Facebook’s ad innovation, is the creation of lookalike audiences, where you build new audiences of people similar to previous audiences you’ve created, emails lists, and more. This one is a game changer.