How to Create Better Calls to Action
After developing that wonderful offer that is sure to get your business to the next level, you set your salespage and other selling materials such as emails, landing pages, thank you pages and more.
Then you send it out, and it falls flat.
What happened?
While any or all of these can play a part to be sure, oftentimes the answer lies in a simpler solution. Your calls to action.
What Makes a Terrific Call to Action
One of the most true things ever said about calls to action is that if you don’t make it a point to tell your reader specifically what to do next, chances are what they choose won’t be what you wanted.
Be plain, direct, and tell them in precise words what they need to do, whether that is to download their free ebook, enter their email for a free quote, or whatever you are asking.
Craft a Sense of Urgency
You want your readers to act now, so creating an air of urgency around your product or offer is essential. If there are limited quantities, or the sale is for a limited time, say that. If the promo pricing ends soon, emphasize that. Do whatever you can to urge them to act today!
Tips for Creating Awesome Calls to Action
- Use several calls to action on the page, including one “above the fold”
- Consider using numbers as they increase user attention
- Make your offer pop by contrasting colors with the rest of the page
- Inject emotion into your calls to action whenever possible
- Be sure and stress benefits and not features
If maximum conversions is your goal, (and why wouldn’t it be?) take the time and effort to create a call to action that is worthy of your product. Test your offers ceaselessly to find the best possible combination of elements. You’ll be glad you took the time!