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5 Things You Need to Know About Social Media

Keeping up with all that is changing on a daily basis is a full-time job by any measure. In addition, a lot of us have just now embraced the fact that we indeed have to be not merely involved with social media, but actively marketing on it. But how in the world are we supposed to stay on top of best practices for all of this? Let us help you with that. Below are some of the many things you might not know about social media.

What you may not know about social media

It’s the best opportunity in years – There has never been so great an opportunity as exists right now with social media. The tremendous reach and breadth of your voice can make possible in minutes what used to take years. And this not only means social ad platforms, but viral posts and shares. This is why you see large brands jumping in with both feet.

Creating visual content with value is the key – This isn’t to say you can throw anything up and be swamped with people knocking down your virtual doors. Quality is the order of the day, and if you’ve got visual content, even better! No one likes to read anymore…(sob).

Engagement matters – You actually need to be present, and take part. Assigning the social media task to the intern fresh out of school may be appropriate in terms of technical savvy, but it will often woefully miss the mark when it comes to the needs of your business engagement.

Quantity matters – Posting once a week won’t suffice. The marketplace is always awake, and your company must have a presence that’s not missing in action. This is not to say that you can’t use some forms of automation to assist here, but strive to post often enough to keep increasing fans and followers.

Quality matters – Posting content that your people find interesting, useful and engaging is a big part of your task here. It’s not just about hooking up your Facebook account with a slew of quotes from dead white guys!