Due to the extreme popularity of online customer reviews, businesses today must stay on top of what is being said about them online. Most consumers go online first to find out all they can about companies today before they spend money with them.
One way they accomplish this is by reading what other consumers have to say about your business, products, and services. Not only do they “read” what others are saying… they TRUST it. In fact, studies show that most consumers rely heavily on customer reviews before making a purchasing decision.
Therefore, companies that suffer from an abundance of negative online comments and reviews are feeling the impact more than ever before. This is why it is crucial that your business takes the time to see what your customers are saying, encourage them to leave online reviews, and engage with them via online review sites.
Do they like your products or services? Or do they have some problems with you? Are they recommending you to their family, friends, and colleagues? Or are they telling everyone to “stay away”?
Visiting customer review sites will provide you with these answers; sites such as Google+ Local, Yelp.com, Yellowpages.com, CitySearch.com, YahooLocal.com and others.
Through Online Reputation Management, your business can thoroughly monitor what customers are saying, as well as take appropriate actions to build positive online content regarding your products and services.