Local SEO Strategies for 2014 Utilizing local SEO to rank your sites in 2014 is a bit more defined than in the past. There are a number of best practices you can use that can certainly help you in the local search results, and with surprising speed. Let’s look...
Optimize your emails for mobile Now that some 51 percent of emails are being opened on a mobile device, it’s high time to make sure that your emails are optimized for mobile devices. Although the numbers from this last holiday season are just starting to trickle...
Tools for checking the effectiveness of your site SEOIt’s very easy to feel left out in the dark when it comes to knowing how effective your SEO campaign is. Even though many believe that SEO is akin to voodoo, there are several tips and tools you can use to...
How to create a follow-up email series for those who opt-inThe most effective way to win with email marketing is to have an automated email autoresponder series set to do its stuff immediately after someone opts in to your list. This can save you not only gobs of...
How to Think About Links in 2014 These days every other person you come across will tell you that link building in order to enhance your search ranking is dead. While some of the old ways to acquire backlinks to your pages have certainly become toxic, backlinks still...
Everything you do or say these days has the potential to end up on the Internet. The world of George Orwell’s book 1984 is far more of a reality than any of us care to admit. However, it is possible to control the way we are seen on the internet, at least to some...
How to measure effectiveness in social media Since we’re all aware that along with the incredible promise of social media comes the requisite time and energy involved, we should avail ourselves of a way to measure the effectiveness of these efforts, otherwise we...
How to increase the chances of your content getting shared These days it’s abundantly clear that having your content socially shared widely is a marvelous way to increase leads and sales. The near-instant ability to have your products and services touted far...
As a small business owner, maybe you’ve felt desperate to build positive customer reviews on the various online review sites. Whatever you do, be ethical about it. Posting fake reviews in order to enhance your company’s reputation is wrong and doesn’t work in your...
