Merge Your Social Media with Your Email to Increase your Reach!
Social media is an excellent way to reach a lot of people with your messages that you may not have established a relationship with.
This will not only help you to reach a far wider audience, you can do it in a fraction of the time it would take you to build contacts with them conventionally. Let’s look at some ways we can accomplish this.
3 Tips for integrating your email marketing with social sharing!
- Promote your emails on your social media channels - The best way to get more people to open your emails is to let your subscribers know on social media that you have a new email or newsletter they should check out, and to look for it! Post a message on your social media sites like “Keep an eye out for our newsletter going out today. We’d love to know what you think!” Be aware that Facebook, LinkedIn, and Google+ will all cut your content after around 300 characters, then display a link to read more. Therefore you’ll want to make sure to get your most enticing copy in near the beginning, as well as a call to action.
- Encourage your subscribers to share socially - Set up your email template to include social sharing buttons, and also encourage readers to get in touch with you on your social channels. This can easily all become part of your email template, and seem innocuously. Getting the readers to share your great content on their own social networks is a great way to exponentially increase the viewing audience of your email, a lot of whom may not yet know you.
- What kind of content is most likely to get shared? - Tips, lists, videos, and intriguing infographics or images top the list of most shared content. Don’t be overly promotional to this audience, since they are new and don’t yet trust you. Supplying your subscribers the tools and great content to share will ensure that your email messages have a life far beyond the borders of your subscriber lists!
Internet marketing consultant Bill Enross helps auto body shops get more business from effective online reputation marketing.