SMS Appointment Reminders

How To Improve Your Profitability by 75%

I know it sounds crazy, but there is a simple formula for improving your business' profitability by 75%. Ready to hear the big secret? Improve your customer retention. That's right, according to the consulting firm Bain & Company, a 5% increase in customer retention can lead to a 75% increase in total company's profits!

The question then becomes, "So how do I increase my customer retention by 5%?" There's no easy answer that will fit every situation, but there are a number of steps you can take to ensure that customers are more likely to come back to your business.

• Offer Great Customer Service- Simply put, no matter how great your product is, people will not want to return to your business if you have lackluster customer service. Make sure your staff is always smiling and displaying a pleasant demeanor. Exceed expectations by making sure your service is quick and accurate.
• Make Your Customer Feel Special- Customers love knowing that their business is important to you. Make them feel special by providing a variety of personal touches like loyalty programs, personalized service, or insiders discounts tailored to their needs.
• Remind Them That You're There- People are so busy these days, it can be hard for them to remember when they have appointments. Be sure to increase customer retention by sending them a reminder that they have an appointment or are due for a service. Once someone misses one appointment or goes to another business for their service, there is an increased likelihood of them forgetting about you entirely. Prevent this slippery slope by sending them a personalized reminder message.

The very best way you can improve customer retention with a telephone. Yup, you read that right. A phone is one of the best ways to keep customers coming back to your business time after time. And I don't mean your office telephone– I mean your customers' phones!

We live in an era where 77% of the world's population owns a mobile phone. A full 91% of adult mobile phone users in the United States keep their phone within reach at all times. There is simply no better way to get in contact with customers than by contacting them via their mobile phone.

The effectiveness of mobile marketing goes beyond just shear size though. People are far more responsive to mobile marketing than they are to other forms of marketing. For example, while an average of 22% of emails are read, 90% of all mobile text messages are read within three minutes of their delivery. When you deliver a marketing message via mobile phone, your customers will respond.

Mobile makes it so easy to perform those three essential keys to customer retention I described above. And I know it may seem hard to believe, but mobile text messaging may just be the key you need to improve your customer retention by 5% or more. With mobile text message reminders you can accomplish the three steps I set forth above.

Here's how mobile text messaging reminders works: When your customers are due for an appointment or due to have a service done a text message can be automatically sent to their mobile phone. If you run a business that relies on appointments, text message reminders have been proven to cut no-show rates in half. If you don't use appointments in your business, you can still make use of mobile text message reminders. Instead of sending out appointment reminders, you can send out reminders when someone is due to have a service. You can also send out reminders for special sales, birthday coupons, and other important events happening at your business.

First and foremost, this reminds the customer about your business, but it also serves another purpose. Customers will be impressed you took the time to send them a reminder. It shows that you care about that customer's experience. It also provides a personalized touch that just can't be achieved with mass mailed postcards or emails. Each text message can be personalized with the person's name and each event reminder can be sent based on the customer's unique profile. You can even send individualized coupons along with your text message reminder to entice customers to come back more frequently. This is what makes text message marketing so effective when compared to other options.

Custom SMS Reminder Systems start as low as $97.00 per month.