Mobile Phone and Text Messaging Statistics

Mobile Marketing Is NOT a Fad

• 5 billion+ mobile users worldwide in 2011
• 77% of the world's population owns a mobile phone
• In the United States, 25% of people only have regular access to the Internet via their mobile device
• Over the next 5 years, mobile web use will outpace Internet access by computer
• 8 trillion text messages will be sent in 2011
• Application-to-person texting (appointment reminders etc.) is projected to outpace person-to- person texting by 2016
• 97% of text messages are opened, while only 22% of emails are opened
• In 2011, 73% of all adult mobile phone users in the United States send and receive text messages – up 10% over 2010
• 45% of 21-50 year olds polled prefer texting to voice calling, 38% prefer voice to texting, while 14% are neutral
• Voice calling is decreasing as text messaging increases amongst American adults
• Only 43% of smartphone users use their phone to make voice calls but over 70% of smartphone users text
• The average American adult (18+) sends or receives over 500 text message a month
• 80% of people surveyed indicated that text messaging was their preferred way to send a message to a friend
• 91% of all US mobile users keep their phones within arms reach at all times
• 25% of all US adults don't have a landline telephone
• The average response time it takes to respond a text message is 90 seconds
• 90% of all text messages are read within 3 minutes of their delivery
• 50% of all text message users in the United States are over the age of 35
• For adults in their 20s, that amount doubles to 50%