YouTube – 1 billion videos watched daily

60% of consumed web content is now in the form of video

91% of YouTube viewers make online purchases

31% of YouTube viewers make a purchase as a result of watching a video about that product or service

How could web video increase your income?

Video Triggers Purchases

Liking – It’s pretty simple; we buy from people we like. Video enables you to share your personality, which is subconsciously applied to your business. In the minds of your prospects, your personality is your company personality. This is particularly true of smaller businesses and is a tremendous asset. In fact, many experts agree that a small business owner’s biggest asset to branding their business is their personality. Use video to brand your business by placing your wonderful self in front of the camera and speaking to your audience.

Usability – Product demonstrations are a great way to showcase the usability of a product. You can use the video content to demonstrate both features and benefits, much like a well-written sales letter only in a more accessible format.

Authority – People buy from people or companies they consider to be an authority in their industry. You can use video to demonstrate authority by voicing or demonstrating your knowledge, by providing ‘how to’ content, and by sharing your company’s success through video updates.

Social Proof – Interview an expert or post video testimonials and reviews on your website and you’re tapping into the “social proof” trigger. We often make purchasing decisions based on the opinions of others, particularly if those “others” are celebrities or experts.

Video Encourages Sharing and Interactivity

People love to share videos they find both entertaining and informative. They forward videos from their cell phone, via social networking tools like Twitter and Facebook, via email and even forward links verbally.

Social networking sites like Facebook also offer thousands of user created widgets, all designed to enhance sharing of videos and posts.

Video Helps Your Search Engine Optimization

Proper tagging, descriptions and incoming links all help enhance your page ranking, which in turn helps boost traffic. Additionally, all the incoming links from social networking will also help boost your SEO.

Video is one of the most powerful marketing tools an ecommerce business owner has access to. Once you understand how to use this powerful tactic, you will be able to provide valuable content to your audience, drive traffic to your website and increase your bottom line. To an internet marketer, it just doesn’t get better than that.

Check out this video, read the book, then get active before your competition does. If you need help, be sure to get in touch, I'll be happy to help in any way I can.

What is Viral Marketing?

Viral marketing is essentially something that gets passed from person to person. For example, have you ever sent a YouTube video to a friend? That’s viral marketing. If that YouTube video just happened to be for a product or had been monetized then each time that video is forwarded or shared with someone, it’s making money. Viral marketing, in a nutshell, is designed to be passed around, to create excitement.

How do You create a buzz with viral marketing?

We just mentioned videos and they’re a great way to generate a buzz. Funny or shocking videos in particular are popular because people want to be entertained.

However, video isn’t the only tool you have to create a viral marketing buzz. Viral marketing can be created with:

* A free book,
* A free report,
* a free service
* a free workshop, seminar or online course

Now you may be scratching your head and thinking, “I’m already giving away those things.” Here’s how to make them viral.

Make sure you include links in your free content back to your website and to your opt-in page. Let folks who download the content know that they can send it to anyone and everyone as long as they leave your links in the material.

The key to giving your viral content the power to create a buzz?

It has to be interesting and provide value. Now you can go over the top with it and produce something no one’s ever heard of before, something that piques curiosity and water cooler talk like “The Rich Jerk.” However you don’t have to. A good product will always generate a buzz.

Making it viral.

In order for your product to become viral, you have to start the buzz. Start by linking to it in your email messages. Post links to it in social marketing sites and forums. You may even want to consider a short PPC campaign just to get it started.

Once the material is out there and spreading like wildfire, you can sit back and begin planning your next marketing strategy. Oh, a few tips before we wrap up.

#1 Make sure your viral content is easy to share. If people can easily link to your video, download your reports and forward your content, then they’re not going to. Quick video upload times are essential as are quick download times for your written content.

#2 Test and track your results. If you’re using social media, PPC and other strategies to get the word out, test and track to find out which tools generate the best results. You may find that you get very little traffic from Facebook but your Twitter traffic is through the roof. It’s important to know what works.

#3 Give yourself permission to get creative with this project. People are always looking for solid and valuable content but they enjoy seeing it presented in a new and different way. Brainstorm the possibilities!

Viral marketing is a great way to draw traffic and customers to your website. Follow these simple guidelines and start creating a buzz today.