What is Viral Marketing?

Viral marketing is essentially something that gets passed from person to person. For example, have you ever sent a YouTube video to a friend? That’s viral marketing. If that YouTube video just happened to be for a product or had been monetized then each time that video is forwarded or shared with someone, it’s making money. Viral marketing, in a nutshell, is designed to be passed around, to create excitement.

How do You create a buzz with viral marketing?

We just mentioned videos and they’re a great way to generate a buzz. Funny or shocking videos in particular are popular because people want to be entertained.

However, video isn’t the only tool you have to create a viral marketing buzz. Viral marketing can be created with:

* A free book,
* A free report,
* a free service
* a free workshop, seminar or online course

Now you may be scratching your head and thinking, “I’m already giving away those things.” Here’s how to make them viral.

Make sure you include links in your free content back to your website and to your opt-in page. Let folks who download the content know that they can send it to anyone and everyone as long as they leave your links in the material.

The key to giving your viral content the power to create a buzz?

It has to be interesting and provide value. Now you can go over the top with it and produce something no one’s ever heard of before, something that piques curiosity and water cooler talk like “The Rich Jerk.” However you don’t have to. A good product will always generate a buzz.

Making it viral.

In order for your product to become viral, you have to start the buzz. Start by linking to it in your email messages. Post links to it in social marketing sites and forums. You may even want to consider a short PPC campaign just to get it started.

Once the material is out there and spreading like wildfire, you can sit back and begin planning your next marketing strategy. Oh, a few tips before we wrap up.

#1 Make sure your viral content is easy to share. If people can easily link to your video, download your reports and forward your content, then they’re not going to. Quick video upload times are essential as are quick download times for your written content.

#2 Test and track your results. If you’re using social media, PPC and other strategies to get the word out, test and track to find out which tools generate the best results. You may find that you get very little traffic from Facebook but your Twitter traffic is through the roof. It’s important to know what works.

#3 Give yourself permission to get creative with this project. People are always looking for solid and valuable content but they enjoy seeing it presented in a new and different way. Brainstorm the possibilities!

Viral marketing is a great way to draw traffic and customers to your website. Follow these simple guidelines and start creating a buzz today.

1. Groups

Groups on Facebook are nothing more than a gathering of people who have a like or dislike of the same thing. There are groups of actors and actresses, singers, tv shows, colleges, home towns and more. So how do you market using these groups? Well first you have to find them. Use the search bar on your Facebook home page to find groups that you think might be interested in your business.

Some suggestions would be groups for stay at home moms, people who hate their jobs, local men and women in your area and people who have already shown an interest in working from home.

Once you’re a part of these groups you can post on the groups wall or start a topic in a message board. There are also options that allow you to post videos or websites for the entire group to see.

In my opinion groups are the best way to market on Facebook hands down.

2. Status

Your status is just a few quick words about what you’re doing or what you’re feeling. By updating your status to something about your business you will automatically alert all of your friends about your great opportunity. Just make sure you aren’t updating your status every few minutes or turning it into spam. That’s really annoying.

3. Videos

Facebook lets you post videos on your page. So go get that new Youtube video you just uploaded and post it. However, let it be a slow release. You don’t want to add all of your videos at once. Just do one every few days or so and the people who are interested will notice them.

4. Notes

A note on Facebook is kind of like your blog area. You can post whatever you want there and it will let your friends know any time you add a new note. You can use articles you’ve written in your notes section. Or you can use it to announce promotions or anything else you want your friends to know about your business. Also, if you really want certain people to know about your note try tagging them in it! This will get their attention faster!

So now that you know the top three best ways to market your business on Facebook you have no excuse not to! Start making money with one of the most popular websites on the internet.