If you think Social Media Marketing is a fad, you'd better change your mind, and F A S T. In this space I'll share with you Social Media Marketing ideas (that other business are using) I come upon in my normal daily routine. Here's the first installment:
Whole Foods Market Social Media Marketing
Social media is all the rage. Websites like Twitter, Facebook, LinkedIn and MySpace have become a daily part of mainstream culture. Celebrities tweet, have Facebook pages and everyone seems to be connecting via these online mediums. Business owners are smart to tap into these tools to drive traffic to their sites, yet many are missing the mark. Here's how to lure social media traffic to your website.
If you’re looking for a way to drive traffic to your site and keep them there, look no further than video. No other tool gives your audience the ability to see inside the company, experience your brand of personality and take a virtual product test drive. Let’s take a look at why video is so powerful.
Networking online is a great thing. It helps you stay connected with your peers and can make working at your computer all day a little less lonely. However, there are some pitfalls to networking online.
On the Internet you don’t have face-to-face interaction with people. You also have a larger amount of people to deal with at any one time. Most of the people you’ll meet are anonymous and this anonymity can often create a feeling of freedom in people. Meaning they may not moderate the things they say and often times may behave completely different to how they would behave offline. This can lead to a lot of negativity and often harshness.
Here are a few tips to help you avoid the negative situations that sometimes creep up in the online world.
If you want your business to make you money or even just get off the ground, you’re probably going to have to advertise. For many companies, advertising becomes a huge chunk of the overall budget, but it doesn’t have to be. There are plenty of free or inexpensive ways to let people know about your business and get them coming back.
Social networking is here to stay – Twitter, Facebook, Bebo, MySpace, blogging and a host of new social networking sites are on the rise. People want to be connected and the speed we’re moving in to stay connected is frightful at times – how can you keep up? But more importantly, are you being less productive than you should by visiting social networking sites?
At this point, most people have heard of social networking sites such as Myspace, Facebook, Twitter, and a host of other sites. They have been accepted as a great way to connect with friends and as a business networking platform.
But if you want to use social networking sites to propel your business to the next level, your best bet is a lesser known site called LinkedIn. It’s a social networking site that is designed just for business-minded individuals like you who don’t want to be bothered with all the useless frills and apps that come with other networking sites.
There once was a time when Myspace was the biggest and baddest social network of them all. However these days it seems that social networking sites like Twitter and Facebook have taken a bit of the wind out of Myspace’s giant sails. So the question that many people want to know is…. is Myspace marketing dead?
You set up your website, added your RSS feed and started a monthly submission routine. Now what?
Well, let's compare this to an off-line business. What you have done is set up your business "store" and put the open sign in the window. Now its time to start bringing in some potential customers. If you opened your store in a busy mall then you could naturally expect to receive traffic from mall foot traffic. But wait, what if you opened your store on a quiet back street? You may have a great product and great parking but no one will find you. This is the situation you are in with your website, no one knows where your website is and therefore there is no traffic and no conversions.
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