Before Dorado opened on Harvard Street – Brookline in June I was following Doug on Twitter anxiously awaiting his new venture to open and enjoy more of the killer fish tacos Raye and I had enjoyed at his last restaurant, Cafe D in Jamaica Plain. I remember one tweet in particular "I'm waiting for them to hook up the gas so I can cook something".

When Dorado finally opened in June I knew right away because I had his tweets enabled to send a text message right to my iPhone. My first meal was to die for, and Raye and I have been back at least 5 times since. Several of the visits have been prompted by Tweets – "Free fish taco with cup of Taco Soup if you mention you heard about it on Twitter", or about the new Yucca Chips.

Smart marketing using a free medium, are you using Twitter in your local business?