Video Triggers Purchases

Liking – It’s pretty simple; we buy from people we like. Video enables you to share your personality, which is subconsciously applied to your business. In the minds of your prospects, your personality is your company personality. This is particularly true of smaller businesses and is a tremendous asset. In fact, many experts agree that a small business owner’s biggest asset to branding their business is their personality. Use video to brand your business by placing your wonderful self in front of the camera and speaking to your audience.

Usability – Product demonstrations are a great way to showcase the usability of a product. You can use the video content to demonstrate both features and benefits, much like a well-written sales letter only in a more accessible format.

Authority – People buy from people or companies they consider to be an authority in their industry. You can use video to demonstrate authority by voicing or demonstrating your knowledge, by providing ‘how to’ content, and by sharing your company’s success through video updates.

Social Proof – Interview an expert or post video testimonials and reviews on your website and you’re tapping into the “social proof” trigger. We often make purchasing decisions based on the opinions of others, particularly if those “others” are celebrities or experts.

Video Encourages Sharing and Interactivity

People love to share videos they find both entertaining and informative. They forward videos from their cell phone, via social networking tools like Twitter and Facebook, via email and even forward links verbally.

Social networking sites like Facebook also offer thousands of user created widgets, all designed to enhance sharing of videos and posts.

Video Helps Your Search Engine Optimization

Proper tagging, descriptions and incoming links all help enhance your page ranking, which in turn helps boost traffic. Additionally, all the incoming links from social networking will also help boost your SEO.

Video is one of the most powerful marketing tools an ecommerce business owner has access to. Once you understand how to use this powerful tactic, you will be able to provide valuable content to your audience, drive traffic to your website and increase your bottom line. To an internet marketer, it just doesn’t get better than that.