With social networking being at a high point and increasing steadily, the drive for interactive websites is on the increase. A lot of people want a website that’s not simply static and they’re looking for interaction when they log onto the net – from Twitter to Facebook to YouTube – we want to connect. As an online business owner this means that adding a webcast to your online business is a great move.
First, what is a webcast?
You set up your website, added your RSS feed and started a monthly submission routine. Now what?
Well, let's compare this to an off-line business. What you have done is set up your business "store" and put the open sign in the window. Now its time to start bringing in some potential customers. If you opened your store in a busy mall then you could naturally expect to receive traffic from mall foot traffic. But wait, what if you opened your store on a quiet back street? You may have a great product and great parking but no one will find you. This is the situation you are in with your website, no one knows where your website is and therefore there is no traffic and no conversions.
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