With speculation about Facebook launching their own handset, the 800 pound gorilla needs to be both feared and loved for it's approach to monetizing mobile.
Archive for 'Mobile Marketing'
Will Facebook Monetize Mobile
Test Messaging Ideas For Healthcare Providers

- Appointment reminders
- Schedule new appt when none scheduled
- Appointment confirmations
- Last-minute appointment availability
- Last-minute cancellations
- Pre-med or Post-op messaging
- Service specials and discounts
- Favorite service provider schedules
- Refer a friend
- Deal of the day
- Slow day specials
- VIP programs
- Gift ideas
Text Messaging Ideas For Service Businesses

Here's a few text messaging ideas for service based businesses:
- Appointment reminders
- “We miss you” – Schedule new appt when none scheduled
- Appointment confirmations
- Last-minute appointment availability
- Last-minute cancellations
- Service specials and discounts
- Favorite service provider schedules
- Refer a friend
- Deal of the day or week
- Slow day specials
- VIP programs
- Gift ideas
Retail Moves To Mobile Marketing
When the largest retail mall owner in the country embraces mobile marketing, isn't it time you looked at a simple cost effective solution for your small business?
BBB Recommends Mobile Marketing
The Better Business Bureau has stated that more small businesses should look at mobile marketing, this in a recent article by Mike Sachof. The good news is that now small businesses can get started for about $25.00 a month, and no contract is required.
Mobile Advertising
One of the most frequent questions I get from my clients about Mobile Advertising is: "But won't most people get annoyed about receiving ads to their mobile phone?". Ah, that would be "no", especially so if the ad is location aware. Read more here.








