Any online marketing you add to a brick and mortar business is simply PART of the sales and marketing process.

The biggest mistake you can make is thinking you can make a fortune in business selling products and services online without integrating offline methods – or that you can make a fortune selling products and services offline without integrating online methods.

When you combine various elements of online and offline marketing into your prospecting, sales and follow up process the potential for an increase in your profits is exponential.

To put it in more simple language, each time you increase the new customers you bring into your business you also increase the number of customers who will buy from you over and over.

And that can be multiplied by increasing the amount of money each customer spends with you and the number of new prospects they send to your business.