What is podcasting? It’s simply a digital recording available for download on the Internet.

Who can benefit from a podcast?

Just about anyone who has a website or online business can benefit. The podcast can be an extension of your website and you can record information each week about your topic and even add expert interviews. A podcast is a nice addition to your online business which can be quite interactive if you invite listeners to contribute and leave their comments. A podcast can also be a mode of fresh, updated content – which the search engines love – for your website.

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