Archive for 'brick and mortar'

Managing Customer Data

Whether you are in a full blown brick and mortar business, operating a business out of your home, or maybe a traveling salesperson, you will have customers, business associates and various other contacts. And like the rest of us, you will need to have access to their contact information. This information can and will be anything from a simple phone number to complete mailing addresses, fax numbers and maybe certain dates. If you have it written down, chances are it is important.

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.
Bill Enross Inc. - Local Internet Marketing
267 South St FoxboroMA02035 USA 
 • 508-203-1660

How To Handle Rude Customers

Regardless of the type of business you own, brick and mortar, Internet based or a combination of the two there is one thing for certain – you’ll eventually have the pleasure of dealing with a rude customer.

It’s a fact of life. We all have bad days and occasionally people forget and take it out on the wrong people – you.

So what do you do? How do you handle the rude customer?

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

Need More Clients?

In the beginning we want to attract clients, any clients. I don’t mean good or bad clients, but someone who will buy from us or use our services. If we have two or three clients, we think we have hit the big time. Everyone has to start somewhere. As time goes on, we will want to attract more clients.

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

Online Marketing For Offline Business

Any online marketing you add to a brick and mortar business is simply PART of the sales and marketing process.

The biggest mistake you can make is thinking you can make a fortune in business selling products and services online without integrating offline methods – or that you can make a fortune selling products and services offline without integrating online methods.

When you combine various elements of online and offline marketing into your prospecting, sales and follow up process the potential for an increase in your profits is exponential.

To put it in more simple language, each time you increase the new customers you bring into your business you also increase the number of customers who will buy from you over and over.

And that can be multiplied by increasing the amount of money each customer spends with you and the number of new prospects they send to your business.

Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

Marketing On The Internet

The Internet is an extremely over-hyped area of opportunity but here are several tested, proven, practical and almost universally valuable uses.

To begin, you need to create a website for your business, not so much as a means of acquiring customers via cyberspace, but a customer service, education, and information center. For example, your website could offer answers to all the commonly asked questions, diagrams, etc. accessible free, 24 hours a day. You could even make a portion of your site "access restricted," for customers, clients, subscribers, or "members" only, adding mystique to your marketing, and adding perceived value for your clientele!

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.