Archive for September, 2010

Direct Marketing Nirvana

Thursday, September 30th, 2010 at 5:43 pm  
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Think text messaging is going to go away? Not likely, and according to some people “Text messaging is direct marketing nirvana.”

Will Facebook Monetize Mobile

Monday, September 27th, 2010 at 7:36 am  
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With speculation about Facebook launching their own handset, the 800 pound gorilla needs to be both feared and loved for it's approach to monetizing mobile.

Text Messaging Ideas For Studios

Saturday, September 25th, 2010 at 6:09 am  
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Here's a few text messaging ideas for studios and businesses with classes:

- Special Events
- Class Cancellations
- Training Reminders
- Master Classes
- Enrollment Deadlines
- RSVPs

Mobile Most Used Electronic Device

Thursday, September 23rd, 2010 at 7:42 am  
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Forester releases data showing that the mobile phone is the most used electronic device today.

Text Messaging Ideas For Retail Stores

Wednesday, September 22nd, 2010 at 7:44 pm  
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Here's a few text messaging ideas fro retail outlets:

- New shipment announcements
- Low inventory alerts
- Bargain hunter notifications
- Weekly/daily holiday gift ideas and
promotions in the week prior to a holiday
- Holiday-themed item specials
(beach gear for Memorial Day; red,
white and blue items for Fourth of July;
tableware for Thanksgiving)
- Discounts (percent off, dollar off)
- Buy one, get one…
- Limited time sales (eg., 3-4pm only)
- Deal of the day
- Slow day specials
- VIP programs
- Gift ideas
- Fill open clerk and help slots

Test Messaging Ideas For Healthcare Providers

Wednesday, September 22nd, 2010 at 12:08 am  
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- Appointment reminders
- Schedule new appt when none scheduled
- Appointment confirmations
- Last-minute appointment availability
- Last-minute cancellations
- Pre-med or Post-op messaging
- Service specials and discounts
- Favorite service provider schedules
- Refer a friend
- Deal of the day
- Slow day specials
- VIP programs
- Gift ideas

Text Messaging Ideas For Service Businesses

Monday, September 20th, 2010 at 6:02 pm  
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Here's a few text messaging ideas for service based businesses:

- Appointment reminders
- “We miss you” – Schedule new appt when none scheduled
- Appointment confirmations
- Last-minute appointment availability
- Last-minute cancellations
- Service specials and discounts
- Favorite service provider schedules
- Refer a friend
- Deal of the day or week
- Slow day specials
- VIP programs
- Gift ideas

Text Messaging Ideas For Bars And Nightclubs

Saturday, September 18th, 2010 at 9:32 am  
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Here's a few text messaging ideas for bars and nightclubs:

– Turning slow nights into packed events
– Announcing DJ nights, live events, or other themed nights
– Joining your VIP Club
– Reserve a table
– Order Bottle service
– Mobile-only specials, free/reduced admission and line jumping privileges
– Holding contests and giveaways
– Promoting happy hour or drink specials
– Texting staff to fill open waiter/waitress and bartender timeslots

Questions? – Call Bill Enross – 508.203.1660

Text Messaging Ideas For Restaurants

Friday, September 17th, 2010 at 9:29 am  
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There are probably hundreds of ways to send profit pulling text messages for restaurants, here's a few that come to mind:

– Coupon 30 minutes before lunch crowd
– ‘Slow night’ specials
– Make reservations
– Ordering for pick-up or delivery
– Instant feedback on service or food quality
– Weekly or monthly giveaways
– Birthday Club rewards
– New menu info
– Texting staff to fill open waiter/waitress slots
– Frequent dining program

Questions? – Call Bill Enross – 508.203.1660

Retail Moves To Mobile Marketing

Friday, September 10th, 2010 at 7:26 am  
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When the largest retail mall owner in the country embraces mobile marketing, isn't it time you looked at a simple cost effective solution for your small business?

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