Archive for December, 2009

Google Local Business Center

Tuesday, December 22nd, 2009 at 10:28 pm  
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Here's some results from a recent project with a collision repair facility in Hudson MA.

Although my clients website was listed #1 in the organic listings for the key word phrase 'auto body repair Hudson MA', when this search term with the geographic identifier (Hudson MA) was entered, his listing was nowhere to be found in the Google 7 Pack (the seven listings shown next to the map). As Tom has been a client for several years, I dare hesitate to say that this was certainly an oversight on my part by not having his Google Local Business Center configured correctly.

Here's how we fixed it fast:

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Facebook Phenomenon

Monday, December 21st, 2009 at 8:33 am  
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Raye and I went to an annual dinner meeting of a local business group the other evening. This was a group of owners of local Independent Heating Contractors who break from their normal meeting agenda once a year and have a Holiday dinner party and invite spouses, friends and family to attend.

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You Can, You Will, YouTube

Thursday, December 17th, 2009 at 9:19 pm  
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Just heard some pretty amazing stats on an ISMA teleconference regarding YouTube and web video in general.

YouTube – 1 billion videos watched daily

60% of consumed web content is now in the form of video

91% of YouTube viewers make online purchases

31% of YouTube viewers make a purchase as a result of watching a video about that product or service

How could web video increase your income?

Design Tips For Direct Mail

Tuesday, December 15th, 2009 at 8:56 am  
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Direct mail and advertising are two extremely powerful marketing tools when they’re done correctly. And there are key steps you can take to ensure not only that you’re getting the best conversion rate, but that you’re maximizing your response. These keys rest in the design of your piece. Let’s take a look at ten design tips to improve your advertising and direct mail. Using direct mail to drive traffic to your website can become your most profitable marketing channel if done correctly.

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New iGoogle Gadget

Monday, December 14th, 2009 at 8:25 pm  
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Google is always innovating and adding new tools for both business owners and general people to utilize. One of the more recent additions is an iGoogle gadget called “What’s Popular.”

This gadget provides users with the ability to see what’s popular. It works a bit like Digg in that it displays links, titles and a one or two sentence description of popular items of interest. Users can also add URLs to the list displayed on the page.

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Social Media Marketing Strategy

Sunday, December 13th, 2009 at 11:06 pm  
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One picture is worth a thousand words…

Social Media Marketing Strategy

Social Media Marketing Strategy

Should You Outsource Your SEO?

Thursday, December 10th, 2009 at 8:55 am  
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Search engine optimization is a must for a business to grow online. Regardless of your business model, the more website visitors you have, the more conversions you’ll have. Thus, SEO is essential to grow your bottom line. However, it can be a time-consuming process and if you don’t know SEO from your elbow, then there’s a bit of learning to do. So should you outsource your SEO? Does it make smart business sense?

What does an SEO company do?

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How To Get Social Media Traffic to Your Website

Wednesday, December 9th, 2009 at 12:12 am  
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Social media is all the rage. Websites like Twitter, Facebook, LinkedIn and MySpace have become a daily part of mainstream culture. Celebrities tweet, have Facebook pages and everyone seems to be connecting via these online mediums. Business owners are smart to tap into these tools to drive traffic to their sites, yet many are missing the mark. Here's how to lure social media traffic to your website.

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Twitter and Facebook and Tacos, Oh My!

Tuesday, December 8th, 2009 at 6:17 pm  
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If there ever was a textbook example of how to put social media marketing to work for your business, Dorado in Brookline wins the prize hands down. Ever since Raye and I discovered that Cafe D in Jamaica Plain had closed and we began our search for Doug and began following him on Twitter as he went though the process of opening up Dorado, I've been thrilled to see how (from a consumer viewpoint) this has played out.

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How To Get Listed In Local Search

Monday, December 7th, 2009 at 8:44 am  
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11 Simple steps you can do today to start getting found on local search, most if not all of these services are free. Some will give you links, some won't, but they all give you a citation, which is crucial to your being listed in the local search results.

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