Archive for October, 2009

Taco Tweets

Fish Tacos at Dorado

Fish Tacos at Dorado

Before Dorado opened on Harvard Street – Brookline in June I was following Doug on Twitter anxiously awaiting his new venture to open and enjoy more of the killer fish tacos Raye and I had enjoyed at his last restaurant, Cafe D in Jamaica Plain. I remember one tweet in particular "I'm waiting for them to hook up the gas so I can cook something".

When Dorado finally opened in June I knew right away because I had his tweets enabled to send a text message right to my iPhone. My first meal was to die for, and Raye and I have been back at least 5 times since. Several of the visits have been prompted by Tweets – "Free fish taco with cup of Taco Soup if you mention you heard about it on Twitter", or about the new Yucca Chips.

Smart marketing using a free medium, are you using Twitter in your local business?

How to Get Low-Cost and Free Marketing

If you want your business to make you money or even just get off the ground, you’re probably going to have to advertise. For many companies, advertising becomes a huge chunk of the overall budget, but it doesn’t have to be. There are plenty of free or inexpensive ways to let people know about your business and get them coming back.

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How To Get More Newsletter Subscribers

Newsletters are your key to regular communication, and promotion, to your company’s prospects. Getting your information in front of them on a regular basis increases the odds they’ll turn to you when they have a need. It increases front of mind awareness. However, in order to profit from your opt-in list, it’s important to grow your subscribers. Here are just a few ways to get more newsletter subscribers:

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How to Use Yelp

When it comes to making your business known, there are a lot of ways to establish yourself online and off. Businesses are becoming successful using social networking and blogging, but Yelp is a somewhat less known, but powerful way to make yourself known online and expand your business.

Yelp is a newer website, but the concept behind it has been around as long as businesses have.

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Local Search

Local Search Marketing

Local Search Marketing

Recent studies have revealed that the printed yellow pages are no longer the number one way customers look for local information. Going online and using search engines and local directories is now the preferred way most folks seek local information.

One study, conducted in mid 2008, was a follow up to a study done in 2007 with the goal of understanding how people searched both through online local search and offline yellow pages.

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All About PDF's

Creating documents for online use can be a huge task for many web-based businesses. Many companies struggle with compatibility, integrating graphics and creating the right overall effect with their documents.

Many businesses are turning to PDF to create forms, brochures, and other documents for online use and exchange. This allows them to create print quality displays that are accessible by users on a variety of different software platforms. PDF gives companies a broader reach with their online content.

What Is PDF?

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How To Use LinkedIn To Build Your Business

LinkedIn is a social media website. Unlike other social sites, LinkedIn caters to the professional crowd. It is designed to help you build a professional network to benefit you and your growing business.

Here’s how to use LinkedIn to your Advantage.

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Learn Pay Per Click Advertising

Getting started with your first pay-per-click campaign can be daunting to say the least. But with a little research, know-how and practice it can be done – and is done successfully everyday. If you can add a profitable PPC campaign to your marketing, you’re on to a winning solution for your business.

Here are a few tips to help you get started:

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Webcasting, Podcasting, Oh My!

Here’s a simple comparison to help you differentiate between the two.

Webcasting is similar to traditional broadcasting in some ways. Basically, it’s a video recording of you or others on the net. You can have a news webcast or an interactive one where you hold an online class and participants can view you on video.

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How To Make Your Website Interactive

As the Internet gets more and more competitive, building an interactive website is more important than ever.

What is an interactive website?

Simply put, it’s a website which lets its visitors interact within the community, rather than just a static website which doesn’t offer the opportunity for feedback or interaction from the visitor. There are no specific rules or interactive models to include in your website, and you’ll need to test different approaches to see which work best for your business. To get you started, here are a few tried and tested interactive methods that may be right for you.

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