Archive for December, 2008

Why Web Video Works

Online video is having a profound affect on the way we distribute and consume information.

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How To Be Happy

I'm not sure I know anyone who wouldn't like to have more money, but it's scientifically proven that putting it in the #1 spot can actually do you more harm than good. Here are ten things science says will make you happy. Gratitude has always been a big one for me, nice to see it made the cut.

Tracking Internet Advertising

The beauty of Internet marketing is that every ad you place can be tracked. Every single click that comes to your website can be monitored. For example, you can track pay-per-click (PPC) ads down to the level of the keywords that the searcher typed in to find your ad. Moving on a step further, you can track the resulting sale coming from that click. Regardless of whether you are using free or paid advertising to drive traffic to your website, it is important to be able to measure the results of your efforts.

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Learning Internet Marketing On The Go

There are numerous training materials available for learning Internet marketing. These include guides for such topics as pay per click marketing, affiliate marketing and article marketing. Traditionally, this information has been provided in pdf format and sold as e-books. Sometimes they are supplemented with audio files. Today, an increasing number of marketing educators are adding video files as well.

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