It doesn't really matter what you are selling, you need to remember that it isn't the features of your product that will persuade people to buy, but the benefits that product would bring them, such as how it will solve a problem they have or what advantage they would have if they used it. If you don't believe that, think back on purchases you have made.

Why do you buy toothpaste? It's not just to clean your teeth, it's to clean them so that you don't have bad breath when you kiss your girlfriend/boyfriend/husband/wife etc or so that you don't create a bad impression when you go for a job interview, so that your mouth tastes fresh and not fuzzy or so that your teeth won't rot and fall out!

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