The Internet is an extremely over-hyped area of opportunity but here are several tested, proven, practical and almost universally valuable uses.
To begin, you need to create a website for your business, not so much as a means of acquiring customers via cyberspace, but a customer service, education, and information center. For example, your website could offer answers to all the commonly asked questions, diagrams, etc. accessible free, 24 hours a day. You could even make a portion of your site "access restricted," for customers, clients, subscribers, or "members" only, adding mystique to your marketing, and adding perceived value for your clientele!
