Self Employed Archives

What Is Intellectual Property

Modern technology has made it so much easier to get your materials out there. You can share ideas and pictures with the whole world and use it to make money. But just as it’s easier to share, it’s also easier to steal. That’s why it’s important to know the laws and protect yourself.

Before we talk about the laws behind intellectual property, we should probably talk about what intellectual property is. Intellectual property is anything that comes out of your head, whether it be an idea, writing, art, or a picture.

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.
Bill Enross Inc. - Local Internet Marketing
267 South St FoxboroMA02035 USA 
 • 508-203-1660

Small Business Communication Strategies

Small businesses don’t have the same marketing muscle as large businesses. A small business simply doesn’t have the advertising budget needed to build a “big” brand and to gain recognition in the market through that brand. So how is a small business to compete with the “big guns?”

The answer is by utilizing effective communication strategies with their customers.

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

Online Networking Pitfalls

Networking online is a great thing. It helps you stay connected with your peers and can make working at your computer all day a little less lonely. However, there are some pitfalls to networking online.

On the Internet you don’t have face-to-face interaction with people. You also have a larger amount of people to deal with at any one time. Most of the people you’ll meet are anonymous and this anonymity can often create a feeling of freedom in people. Meaning they may not moderate the things they say and often times may behave completely different to how they would behave offline. This can lead to a lot of negativity and often harshness.

Here are a few tips to help you avoid the negative situations that sometimes creep up in the online world.

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

Marketing Success

If your marketing campaign just isn’t working, or you’re just getting started, take a long look at what you’re trying to do. Is it exciting? Is it eye catching? Is it unique? If not, you’re campaign is likely too bland to get anywhere. It used to be that simply advertising your business could get you more than enough customers, but this is normally no longer the case. Look around you. There are advertisements EVERYWHERE.

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

How To Command The Best Rates

As your service based business continues to grow your rates and value will continue to grow too. Many business owners are reluctant to raise their rates or to command higher rates because they feel they’ll lose clients and prospective jobs. However, the opposite is true. When you command the best rates, your perceived value will rise too. Here are five tips to command the best rates.

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

How To Write a Vision Statement

When writing a business plan one of the first things you’ll be asked to do is to write a vision statement. This isn’t a trivial moment. In fact, your vision statement can guide your success for years to come. Here’s how to write a vision statement that will help you accomplish your business dreams and goals.

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

How To Use LinkedIn To Build Your Business

LinkedIn is a social media website. Unlike other social sites, LinkedIn caters to the professional crowd. It is designed to help you build a professional network to benefit you and your growing business.

Here’s how to use LinkedIn to your Advantage.

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

How To Make Money Blogging

Bloggers have come a long way. Many now sustain permanent full-time businesses simply by running a blog – often these blogs were started by “accident” and were never truly intended to be a full-time thriving business. Take for example the case of Dooce.com – it started by a lady having a little fun and is now an international success story.

If you’re thinking of becoming a blogger for pay, these tips will help you get started.

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

Are Social Networking Sites A Time Trap?

Social networking is here to stay – Twitter, Facebook, Bebo, MySpace, blogging and a host of new social networking sites are on the rise. People want to be connected and the speed we’re moving in to stay connected is frightful at times – how can you keep up? But more importantly, are you being less productive than you should by visiting social networking sites?

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.
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