Online Marketing Archives

What To Sell Online

Wednesday, June 16th, 2010 at 7:19 am  
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So you want to start an Internet business? You probably want to put together a web-based store or use a drop shipment company to start and/or supplement your beginnings of this entrepreneurial pursuit. What you are going to sell and how are big questions.

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.
Bill Enross Inc. - Local Internet Marketing
267 South St Foxboro, MA, 02035 USA 
 • 508-203-1660

Rude Customer

Tuesday, June 8th, 2010 at 7:36 am  
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One thing that even diverse businesses have in common is rude customers. Unfortunately, this is a part of doing business and cannot be totally avoided. On the plus side, these can be few and far between. When you do stumble upon one, it is important to keep positive and not let it ruin your day.

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

Customer Value

Tuesday, June 8th, 2010 at 12:08 am  
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It drives me crazy the way some companies treat their customers – as well as their employees even. An employee who isn’t treated with respect may not treat a customer with respect and then there goes all value of even having a business, right out the window. All I can say is, if you want your business to fail, then forget about customer value. And if you want to succeed, then customer value should be your highest priority.

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

Managing Customer Data

Sunday, June 6th, 2010 at 9:26 am  
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Whether you are in a full blown brick and mortar business, operating a business out of your home, or maybe a traveling salesperson, you will have customers, business associates and various other contacts. And like the rest of us, you will need to have access to their contact information. This information can and will be anything from a simple phone number to complete mailing addresses, fax numbers and maybe certain dates. If you have it written down, chances are it is important.

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

Conspiracy Of Negativity

Friday, June 4th, 2010 at 10:51 pm  
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Do you watch the news?

I don't. I don't watch TV except for the Red Sox and Celtics, and I leave the room if a "news flash" comes on. I learned in the few weeks after September 11th, that the more I watched, the worse I felt, and that the further away I got from my last 'newscast', the better I felt. Simple solution–stop watching the news.

Then I got hooked on NPR. Before long I realized that although this was usually devoid of the usual hype, it was still mostly bad news. So, I then stopped listening to the news. Shortly thereafter, I quit reading the newspaper too (except for the sports page), and my life hasn't skipped a beat; actually, it's never been better.

To the point. Today, I received an email from Perry Marshall, and as usual, he put all of this into much better prose that I ever could, perhaps you'll agree. Read about the conspiracy of negativity. Enjoy!

Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

Back Up Your Computer

Monday, May 17th, 2010 at 7:32 pm  
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Every computer needs to be backed up at least occasionally. It is preferable that an actual backup schedule is in place. If documents have been lost in a crash and you're trying to get your computer back to normal, having your files backed up can save valuable time and critical information, and can greatly reduce stress. Too many times one will never fully recover from a computer crash if there is not a backup done of pertinent files.

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

Marketing Mojo

Thursday, May 13th, 2010 at 6:51 pm  
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The term “mojo” can mean different things to different people. For some, it means being “in the swing of things” or on top of their game. When a business owner has marketing mojo, they are on top of their marketing efforts and are having fun with them. Having this mojo is very desirable. When a business owner is having fun with their marketing, it won’t seem like a chore at all.

One of the easiest ways to develop marketing mojo is for a business owner to fully know their product. What are the product’s best features? What can the product do that the competition’s product can’t?

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

What Do I Do When My Email Is Ignored?

Wednesday, May 12th, 2010 at 9:07 pm  
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The Internet age is great, with video conferencing and sending emails back and forth. However one of the most annoying things in this age is when an email is sent to someone who does not reply. When there is no reply to a business email, it can be extremely frustrating and annoying. Believe it or not, it doesn't mean you're being ignored. Sometimes it’s just a way of saying “I'm extremely busy and I'll get back to you when I can.”

That leaves the burning question of what to do about it? Ignore that business contact? Absolutely not.

If all hope is abandoned after the first few tries, how is that sale going to be made? If you have a business proposal for them, how will they accept it if you give up? Prospects need to be reminded, sometimes more than once. Persistence pays off. Always be ready to talk with them when they reply to your email.

Try these techniques when you have an ignored email:

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

Emotionally Intelligent Video Advertising

Thursday, April 22nd, 2010 at 6:01 pm  
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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

Networking During Slow Periods

Tuesday, April 20th, 2010 at 7:35 am  
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In every business there will be a time when business is not at an all-time high. How you handle these periods will determine the outcome of your business when things are moving along better. Don’t close down when profits are down.

Networking is a powerful tool in the business world. At times it is definitely who you know that makes a difference. But, we are not necessarily talking about the Donald Trump types. The most important people in your business are the customers. Use slow periods to reconnect with them.

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.
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