One of the most exciting aspects of owning a small business is watching it grow. Creating goals and implementing strategies to achieve those goals, particularly the money related ones, can be immensely satisfying! However, sometimes it’s easy to get stuck in a rut and not know which direction to take or which strategy to try. Here are just a few ideas to get you out of that rut.
Does your business have a mobile version of your website?
iPhone Screen of Mobile Website
– Have you tried to access your business website from your mobile phone? How did that work out for you? Did you need to scroll and zoom just to get basic information?
Filed under How To Information, Internet, Local Search, Online Marketing, SEO, Social Marketing by 
As social marketing and networking continue to grow, and marketers continue to take advantage of this amazing tool to connect with their audience and build a community, there’s a new tool on the market. Slinkset enables website owners to create their own news social network site. Here’s how:
More on How To Create Your Own News Social Network Site With Slinkset
Filed under Advertising, Business Management, How To Information, Internet, Local Search, Online Marketing, Social Marketing by
One of the most exciting aspects of owning an internet business is watching it grow. Creating goals and implementing strategies to achieve those goals, particularly the money related ones, can be immensely satisfying! However, sometimes it’s easy to get stuck in a rut and not know which direction to take or which strategy to try. Here are just a few ideas to get you out of that rut.
Filed under Autoresponders, Business Management, How To Information, Internet, Online Marketing, eMail Marketing by
This was my very favorite Super Bowl Commercial (much to the astonishment and chagrin of my fellow 'watchers':
Filed under Internet, Internet Video, Online Marketing, SEO by
Social media is all the rage. Websites like Twitter, Facebook, and LinkedIn have become a daily part of mainstream culture. Celebrities tweet, have Facebook pages and everyone seems to be connecting via these online mediums. Business owners are smart to tap into these tools to drive traffic to their sites, yet many are missing the mark. Here's how to lure social media traffic to your website.
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Here's some results from a recent project with a collision repair facility in Hudson MA.
Although my clients website was listed #1 in the organic listings for the key word phrase 'auto body repair Hudson MA', when this search term with the geographic identifier (Hudson MA) was entered, his listing was nowhere to be found in the Google 7 Pack (the seven listings shown next to the map). As Tom has been a client for several years, I dare hesitate to say that this was certainly an oversight on my part by not having his Google Local Business Center configured correctly.
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Raye and I went to an annual dinner meeting of a local business group the other evening. This was a group of owners of local Independent Heating Contractors who break from their normal meeting agenda once a year and have a Holiday dinner party and invite spouses, friends and family to attend.
Filed under Advertising, Blogging, Customer Service, How To Information, Internet, Online Marketing, Self Employed, Social Marketing, eMail Marketing by
Just heard some pretty amazing stats on an ISMA teleconference regarding YouTube and web video in general.
YouTube – 1 billion videos watched daily
60% of consumed web content is now in the form of video
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Direct mail and advertising are two extremely powerful marketing tools when they’re done correctly. And there are key steps you can take to ensure not only that you’re getting the best conversion rate, but that you’re maximizing your response. These keys rest in the design of your piece. Let’s take a look at ten design tips to improve your advertising and direct mail. Using direct mail to drive traffic to your website can become your most profitable marketing channel if done correctly.
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