If you think Social Media Marketing is a fad, you'd better change your mind, and F A S T. In this space I'll share with you Social Media Marketing ideas (that other business are using) I come upon in my normal daily routine. Here's the first installment:
Filed under Advertising, How To Information, Internet, Local Search, Offline Marketing, SEO, Social Marketing by 
Modern technology has made it so much easier to get your materials out there. You can share ideas and pictures with the whole world and use it to make money. But just as it’s easier to share, it’s also easier to steal. That’s why it’s important to know the laws and protect yourself.
Filed under Business Management, How To Information, Internet, Local Search, Offline Marketing, Online Marketing, Self Employed by
If your marketing campaign just isn’t working, or you’re just getting started, take a long look at what you’re trying to do. Is it exciting? Is it eye catching? Is it unique? If not, you’re campaign is likely too bland to get anywhere. It used to be that simply advertising your business could get you more than enough customers, but this is normally no longer the case. Look around you. There are advertisements EVERYWHERE.
Fish Tacos at Dorado
Before Dorado opened on Harvard Street – Brookline in June I was following Doug on Twitter anxiously awaiting his new venture to open and enjoy more of the killer fish tacos Raye and I had enjoyed at his last restaurant, Cafe D in Jamaica Plain. I remember one tweet in particular "I'm waiting for them to hook up the gas so I can cook something".
Filed under Advertising, Internet, Offline Marketing, Online Marketing, Social Marketing, eMail Marketing by
Local marketing is important for any small business. Even if your business is mainly web based you may find that local marketing is still beneficial. Here are some tips to help you build your local marketing campaign:
Filed under Advertising, Business Management, Customer Service, Offline Marketing, Online Marketing, SEO, Social Marketing, eMail Marketing by
Have you heard of the Kindle? It’s Amazon.com’s answer to digital books. It’s essentially a tool to store thousands of books, magazines, and newspapers on one small device. However, the Kindle does more than simply store books it is also a reader. Yes, instead of filling up your home with books, you can store an entire library on a device so small you can carry it in your purse.
Filed under Blogging, Business Management, How To Information, Internet, Offline Marketing, Product Reviews, Self Employed by
Regardless of the type of business you own, brick and mortar, Internet based or a combination of the two there is one thing for certain – you’ll eventually have the pleasure of dealing with a rude customer.
Filed under Business Management, Customer Service, How To Information, Internet, Offline Marketing, Online Marketing by
Borrowing on a theme from Hugh:
Customer Sevice
Filed under Business Management, Customer Service, Offline Marketing, Online Marketing, Self Employed by
You’re probably aware that press and publicity are great tools to build a business. They increase awareness, broaden your target audience and draw attention to your business. However with so much competition it is often difficult to attract the attention of the media. One great way is to include a media page on your website. People in the media are busy and a media page makes it quick and easy for them to get the information they need, thus enhancing the chance they will cover your business.
Filed under Advertising, Business Management, How To Information, Offline Marketing, Online Marketing, Self Employed by
When approaching a new business partner or a potential client your business proposal is your first opportunity to make an impression
Step One. Do your research. Learn everything you can about your potential partner or client. How long have they been in business? What is their specialty? Who is their target audience? Who have they partnered with or done business with in the past? What do they care about? This information is important because it will help you create a business proposal that appeals to them specifically.
Filed under Home Based Business, How To Information, Internet, Make Money Online, Offline Marketing, Online Marketing, Self Employed by
