One picture is worth 1000 words:
There are many faces and uses that compose Mobile marketing, here's a great primer.
It's been almost 5 years now since I had the privilege of meeting Perry Marshall, and he gets better every day. Here is his latest manifesto.
If your marketing campaign just isn’t working, or you’re just getting started, take a long look at what you’re trying to do. Is it exciting? Is it eye catching? Is it unique? If not, you’re campaign is likely too bland to get anywhere. It used to be that simply advertising your business could get you more than enough customers, but this is normally no longer the case. Look around you. There are advertisements EVERYWHERE.
One thing that even diverse businesses have in common is rude customers. Unfortunately, this is a part of doing business and cannot be totally avoided. On the plus side, these can be few and far between. When you do stumble upon one, it is important to keep positive and not let it ruin your day.
It drives me crazy the way some companies treat their customers – as well as their employees even. An employee who isn’t treated with respect may not treat a customer with respect and then there goes all value of even having a business, right out the window. All I can say is, if you want your business to fail, then forget about customer value. And if you want to succeed, then customer value should be your highest priority.
Whether you are in a full blown brick and mortar business, operating a business out of your home, or maybe a traveling salesperson, you will have customers, business associates and various other contacts. And like the rest of us, you will need to have access to their contact information. This information can and will be anything from a simple phone number to complete mailing addresses, fax numbers and maybe certain dates. If you have it written down, chances are it is important.
The term “mojo” can mean different things to different people. For some, it means being “in the swing of things” or on top of their game. When a business owner has marketing mojo, they are on top of their marketing efforts and are having fun with them. Having this mojo is very desirable. When a business owner is having fun with their marketing, it won’t seem like a chore at all.
One of the easiest ways to develop marketing mojo is for a business owner to fully know their product. What are the product’s best features? What can the product do that the competition’s product can’t?
In every business there will be a time when business is not at an all-time high. How you handle these periods will determine the outcome of your business when things are moving along better. Don’t close down when profits are down.
Networking is a powerful tool in the business world. At times it is definitely who you know that makes a difference. But, we are not necessarily talking about the Donald Trump types. The most important people in your business are the customers. Use slow periods to reconnect with them.
Entrepreneurship is a dream for many, and a reality for comparatively few. Though many like the idea of starting a business and becoming their own bosses, it takes a special type of person to succeed as an entrepreneur. You've got to have a high tolerance for risk, a healthy self-esteem, and truckloads of motivation. Not every successful entrepreneur is born with these traits, but all must develop them if they do not come naturally.
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