Mobile Marketing Archives

QR Codes To Build An Email List

Tuesday, January 3rd, 2012 at 11:32 pm  
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How to build your small business email list using QR Codes

One of the ways QR Codes can benefit your small business is by helping you build your email marketing list in a easy and user friendly way. By making it part of your marketing campaigns, QR Codes can provide a less intrusive way to collect email addresses because you are able to provide real value to your prospects.

Here are some steps to help you build your email list using QR Codes:

1. Sign up to an autoresponder service. There are many available online such as Aweber, IContact , GetResponse and many others. Some offer free trial offers while others have a free edition so you are sure to find something affordable for your small business.

2. Next create a signup form within your account and paste the code into your mobile friendly landing page on your website. You can also put your signup form on one of your Facebook tabs if you don't have a mobile website.

3. Next you will use the url of the landing page to generate a QR Code so that when people scan it they land on the page where the signup form is located.

4. You need to find an attractive offer to get people to sign up to your list. This is not too difficult to do for an offline small business because a lot of your services are tangible in nature. So you may want to consider coupon codes, free giveaways, limited time discounts or free downloads for your products and services.

5. Make sure to put these offers next to your sign up form as part of your sales copy.

6. Have a strong call to action wherever you have placed your QR Code, clearly telling your customers what you want them to do. For example you can write "Scan this code for 10% savings on your next meal" or "Scan this code for a free dental consult".

7. Make sure you have an automated system in place to handle all your new signups. For example you can have an automatic email sent to the new signups with information about the coupon or free consult. This will help you run your small business more smoothly without constant interruptions if you did things manually.

Using these simple steps, QR Codes will become an important part of building your small business email list.

QR Code Marketing Tools

Friday, December 23rd, 2011 at 8:26 am  
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Here is a some essential tools to keep in mind when using QR Codes to market your business.

1.QR Code Generators

QR Code Generators turn your url, text, sms, video link into a 2d code. They are free to use and if you surf online, you will be sure to find many options. Here are a few free generators that work well:
* Kaywa- this is owned by a company called Datamatrix, a company that pioneered the 2d codes. You can use Kaywa to create codes that link to website URLs, phone numbers, SMS and text.
* QR Code and 2D Code generator- apart from generating codes, you can also shorten your url using their services and also make the color and format of your codes unique.
* Kerem Ekran is another generator that allows you to customize and format your code
* QR Generator
* QR Stuff- this generator can code Google Maps, Paypal Buy Now Links, Social Media links, iTunes links, YouTube Links amongst others
* Google's Visualization API

2. QR Code Readers

As a business owner, it's important to know the various QR Code readers that your customers are likely to use and which ones work best. This will also help you to give them better instructions on how they can scan the QR Codes.

Here are a few well known free readers:

* Barcode scanner- a free app that scans QR Codes and enables users to share contacts, apps and bookmarks using the codes
* QR App – this is a paid app available on the iPhone that can scan codes and keep a history of all the codes you have previously scanned. One can also use it to add scanned contacts to the phones address book
* QR Reader for iPhone- a very quick and free app with many options such as sharing content via social media, a built in web-browser, and a detailed view option.
* I-nigma is a free reader that can be used on iPhones, Androids and Blackberries. You can scan codes, save codes, launch URLs and save scanned contact info to your mobile contacts.
* QR App – a paid app that scans QR Codes using automatic detection and saves a history list
* QR Droid- this free Android app has the ability to scan QR Codes in portrait and landscape modes and can generate codes to enable a mobile user to share their contacts, bookmarks, apps, geolocations, and more.

How To Jumpstart Your QR Code Marketing

Thursday, December 22nd, 2011 at 9:12 am  
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Here are 2 more tools that will assist you in marketing your business with QR Codes

1. QR Code Tracking Systems
It's important to monitor the performance of each of your QR codes using tracking systems. Tracking systems can give you real time information on how well consumers are responding to your QR Codes.

If you used a paid QR Code Generator you can get analytics as part of the package such as total number of scans, number of unique users, the gender of the scanner, their income levels, their ages, which mobile operating system they were using and the geographical location they scanned from.

You can also track your QR Codes using:

* Google Analytics- insert Google Analytics code into each of your landing pages to see how many visits that page is receiving

* URL Shortening Services- once you shorten your long URL before generating your code, you can use the URL shortening service to track the performance of that URL. There are a variety of free shortening services that also have tracking capabilities such as bit.ly. Another service is goo.gl that not only shortens your URL but also generates a QR Code for you and then provides detailed analytics.

* There are also specific QR Code Management systems that give you even more detailed analytic data. Code management systems make it easy to track multiple codes and create detailed comparison reports. For example if you are using codes across three different newspapers for the same campaign, a code management system will help you track and analyze each newspapers code usage and help you decide which newspaper delivers the best value for money. One such system is Delivr.

2. Mobile Website Creation Services

The final essential tool that makes the whole QR Code puzzle fit together is a mobile-optimized website. Your webmaster should be able to create one;it should have these key features:

* Buttons and links that are well-sized so that they are easy to touch
* Small images and solid colors for quick loading
* Tap to call links.
* Tap to email links.
* Tap to SMS (text).
* Google maps integration.
* Social sharing links.
* Links to Yelp, Flickr and other mobile-optimized sites.
* Links to YouTube and Vimeo (both mobile-optimized).

Thanks!

Mobile Marketing For Retail Merchants

Sunday, December 18th, 2011 at 12:13 am  
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Search engine optimization is a waste of time for most retail stores. It’s not that it doesn’t work, as it truly does. The harsh reality is that you just won’t get new customers that way! Have you thought about how you can use mobile marketing to grow your customer base and increase your revenues? If you are remotely interested in using the power of mobile marketing to build your retail business – I invite you to watch the video below.

I can help you with the following, all of which will make you money.

  • Create a mobile-friendly website that can be found and viewed online by mobile phone searchers
  • Mobile coupons that will help bring customers on slow days
  • Develop SMS, or text message, based loyalty campaigns

You don’t need to hear from me how big mobile is – just look around. Many people will stay on a phone call during their entire stay at your restaurant. Others will use their phone to do email and play games while they wait. All of these people rely on their mobile phones to help them make decisions about where to spend money on products they want to purchase. Here at Bill Enross's Mobile Marketing Project we can help you stay in front of this trend and add both customers and sales to your bottom line.

If you are ready to take the next step, like what you see and hear in the video, or have any questions about mobile at all, please contact Bill here or call direct at 508.203.1660.

Real Estate Mobile Marketing

Sunday, December 18th, 2011 at 12:10 am  
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Search engine optimization is a waste of time for most Real Estate Agents. It’s not that it doesn’t work, as it truly does. The harsh reality is that you just won’t get new customers that way! Have you thought about how you can use mobile marketing to grow your customer base and increase your revenues? If you are remotely interested in using the power of mobile marketing to build your Real Estate business – I invite you to watch the video below.

I can help you with the following, all of which will make you money.

  • Mobile-friendly websites and Flyers
  • Mobile Virtual Tours
  • QR Code listings – Scan Code to visit mobile listings page

You don’t need to hear from me how big mobile is – just look around. Many people will stay on a phone call during their entire stay at your restaurant. Others will use their phone to do email and play games while they wait. All of these people rely on their mobile phones to help them make decisions about property they want to purchase. Here at Bill Enross's Mobile Marketing Project, we can help you stay in front of this trend and add both customers and sales to your bottom line.

If you are ready to take the next step, like what you see and hear in the video, or have any questions about mobile at all, please contact Bill here or call direct at 508.203.1660.

Restaurant Mobile Marketing

Friday, November 18th, 2011 at 6:06 pm  
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Search engine optimization is a waste of time for most restaurants. It’s not that it doesn’t work, as it truly does. The harsh reality is that you just won’t get new restaurant customers that way! I’m here to talk to you specifically about how you can use mobile marketing to grow your customer base and increase your revenues.

If you are remotely interested in using the power of mobile marketing to build your restaurant – I invite you to watch the video below.

I can help you with the following, all of which will make you money.

1. Create a mobile-friendly website that can be found and viewed online by mobile phone searchers
2. Mobile coupons that will help fill your tables on traditionally slow nights
3. Develop SMS, or text message, based loyalty campaigns.
4. Build your reputation online – specifically in review and restaurant sites where real customers actually look!

You don’t need to hear from me how big mobile is – just look around. Many people will stay on a phone call during their entire stay at your restaurant. Others will use their phone to do email and play games while they wait.

All of these people rely on their mobile phones to help them make decisions about where to spend money on dining out.

I can help you stay in front of this trend and add both customers and sales to your bottom line.

If you are ready to take the next step, like what you see and hear in the video, please call me direct at 508.203.1660

Mobile Marketing Mistakes

Thursday, October 27th, 2011 at 11:09 pm  
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Using Mobile Marketing correctly to Advance Your Business

1. Know that Mobile and Computers Users Are Not The Same

Mobile users search online in a different way. They aren't on your internet site to research and thus download and read your PDF information. The vast majority of mobile phone users are usually searching online as a way to find common information because they are running errands all over town. Because of the compact phone display they may have they aren't interested in clicking all over your internet site to look for what they need. So an effective mobile site would have minimal but essential info right on the front web page.

2. Importance of Knowing Your Target Audience

Mobile promotion with text message messages exclusively operates if you transmit a new message to the correct folks. A few establishments make the miscalculation of treating Text (Short Message Service) like a mass advertising media rather than the targeting resource that it was intended to be.

Text message promotion ads let you employ certain demographic and also behavioral info in order to concentrate on particular buyer categories at certain times. “Targeting” indicates your current sales message is extremely strongly related to buyers, which usually results in a much more productive marketing campaign on the whole.

Therefore to be able to benefit from the best usage of mobile phone marketing, you should definitely carefully target your potential market.

3. It Is A Mistake To Use SMS For Hard Sales Tactics

Mobile is a good strategy to connect with customers, however , if all your communication with them is normally hard-selling, then chances are you will lose the majority of of your online subscribers. Most companies help to make the blunder of spamming buyers by using hard sales pitches which supply simply no value for the buyer.

Quite a few transmit consistent mail messages pertaining to unimportant goods and many press the same services repeatedly until eventually they turn into a real irritation.

Don’t turn out to be one of those. Alternatively, you should give value to your consumers as a result of all your mobile marketing activities. In the event that shoppers feel as if they really are benefiting from the text promotion relationship they are going to agree to in addition to accept it. Otherwise, your time and effort may potentially damage your brand.

4. Mobile Marketing Is Most Effective When Used With Other Advertising

Even though mobile promotion strategies are generally helpful when implemented on their own, they carry much more power when they're employed as an element of a strong all round marketing program. If you happen to be employing website advertising, marketing via email, or even TV promotions in addition to local newspaper promotions, mobile advertising can easily possibly be a good solid excellent fit for you to incorporate with those strategies.

As an example, you can utilize short codes as part of your call to action during TV ads, radio commercials, and also classified ads. Not only that, but you can easily also put your business’s QR (Quick Response Code) on your other sorts of marketing and advertising activities. Customers could scan your QR code by using their mobile devices and end up being taken directly to your website, get a hold of an instant discount coupon, or even just receive a virtual tour of your organization!

5. Using SMS One Way Marketing For Best Effect

Mobile phone marketing is an excellent approach for you to connect back and forth with customers, but a majority of of local business owners make use of it as a uninteresting one-way conversation method. That's a big miscalculation! Mobile marketing and advertising is really an effortless way for you to connect to people rather than “sell” to your potential customers.

Your current opt-in list will certainly appreciate this a lot more as well as feel as if you happen to be creating a connection together with them. After they “like” and also “trust” you, that’s when they’ll get started shopping from you. As an illustration, you'll be able to connect with these folks by means of asking them to text message in some sort of idea with regard to an item in connection with your company. Many people will certainly feel more interested in addition to will probably end up being much more responsive to all or any of your advertising mail messages when you mix things up slightly as well as make it possible for all of them chat back to you.

The Mobile Movement

Thursday, October 13th, 2011 at 10:36 pm  
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Linking Your Mobile Phone To Facebook

Tuesday, August 2nd, 2011 at 9:22 am  
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How to Link Your Mobile Phone to Your Facebook Account

In this busy world where you have to juggle a dozen things at the same time, being able to update your Facebook account from your mobile phone is a real time-saver that every local business owner would appreciate. Whether you’re on the road a lot or would like a more convenient way than logging into your personal computer to update your Facebook status, linking your mobile phone and your Facebook account is a definite must-do.

First of all, it’s important to note that you will be only able to access the full Facebook site on certain phones with full browsers (smart phones) such as:

– iPhone
– Nokia N series
– Blackberry
– Android
– Palm
– Advanced Sony Ericsson models

It is therefore important to check what functions your mobile phone can perform on the site.

So what exactly can you do from your mobile phone to your Facebook account?

You can send and receive Facebook Mobile Texts.
You can send mobile texts to update your status, send a message to a friend search for phone numbers, add friends by name or phone number, post wall messages, or upload photos and videos from your phone and post events.
Likewise you can receive text messages to your phone about notifications for friend requests, messages, wall posts, and status updates from your friends.
However you will need to first register your phone to activate this function. You can do this by clicking on the Mobile tab in your Account Settings and following the prompts.

You can upload photos, video files and notes

There are two ways to do this:

At the bottom of your home page, look for the bookmarks link
Click ‘photos’ then the ‘upload photos’ link
Pick a photo to upload from your phone by clicking the ‘choose file’ button.
Write some text for the photo in the ‘photo caption’ box
Click ‘upload’
Or
You can email or text the photo or video to your personalized Facebook email address and it will be loaded onto your account.

You can edit your privacy settings: namely Basic Directory Information, Block List, Public Search, and Sharing on Facebook.

Facebook Mobile Marketing

Monday, July 18th, 2011 at 9:43 pm  
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Facebook Mobile is one of the fastest growing aspects of the world’s largest social network, and business owners are quickly realizing the incredible opportunities for low-cost, effective marketing that Facebook’s mobile features offer. With nearly 200 million Facebook users accessing Facebook from their mobile phones, Facebook mobile marketing is hot!

Today’s mobile phone users rely on their cell phones as their primary connection to the world for personal and business use. In fact, many cell phone users are ditching their old-fashioned land lines and using their cell phones for all of their communication, including accessing the internet and popular online social networks like Facebook. Facebook has made mobile access of its features easy and its popularity has soared, with hundreds of millions logging on every day. For business owners, Facebook Mobile means low-cost and highly effective marketing that gets noticed.

To take advantage of the marketing opportunities available with Facebook Mobile, it starts with a Facebook fan page for your business, product or interest. Using one of the many proven ideas about how to get Facebook fans, grow your fan base in simple and affordable ways and start interacting with your fans via Facebook Mobile.

Facebook Mobile’s greatest advantage is how effortlessly it incorporates into the average cell phone user’s regular texting habits. According to a recent study from marketing research experts at ComScore, nearly 2/3 of all Americans are regular ‘texters’ and the average user sends and receives dozen of messages each day. It is simply a habit to check any incoming message when one receives notification that a text has arrived. That is why mobile marketing through Facebook is so effective!

The benefits of Facebook Mobile marketing are clear: instant connection with fans, communication that is consistent and timely, highly affordable and simple to do! Business owners with even the smallest marketing budgets can use Facebook Mobile to connect with fans, and these are just a few of the many ways to reach out to a fan base with mobile messages that capture their attention:

• Poll your fans about issues relevant to your product or service. People love to be asked for their opinions!
• Ask trivia questions related to your business to get people thinking and interacting in a fun way.
• Offer coupon deals only available to those receiving the text.
• Notify fans of special events and happenings connected to your business or Facebook page.
• Make your mobile marketing campaign engaging and entertaining and watch it go viral!

Facebook Mobile is a simple and affordable way to reach out to fans and connect with them wherever they are in the world. With a simple text, business owners can maintain relationships with their fans, share ideas, send special offers and create a sense of community that reminds people about products and services they love. Connect with fans through Facebook Mobile with effortless ease and find out what a simple text can do for your bottom line.

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