Writing articles can sometimes be a real struggle. Not to mention, trying to write articles that get results. Here are a few tips to help you through the struggle while also boosting your writing confidence, website traffic and bottom line.
Filed under Advertising, Blogging, How To Information, Internet, Local Search, SEO, Social Marketing, eMail Marketing by 
Does your business have a mobile version of your website?
iPhone Screen of Mobile Website
– Have you tried to access your business website from your mobile phone? How did that work out for you? Did you need to scroll and zoom just to get basic information?
Filed under How To Information, Internet, Local Search, Online Marketing, SEO, Social Marketing by
As social marketing and networking continue to grow, and marketers continue to take advantage of this amazing tool to connect with their audience and build a community, there’s a new tool on the market. Slinkset enables website owners to create their own news social network site. Here’s how:
More on How To Create Your Own News Social Network Site With Slinkset
Filed under Advertising, Business Management, How To Information, Internet, Local Search, Online Marketing, Social Marketing by
She's in the new world… are you?
The customer is making a comeback – slow though it may be. And when she (or he) returns, you're going to notice a change. A big change. FAIR WARNING: How you prepare for the new customer will determine your long-term success.
Social media is all the rage. Websites like Twitter, Facebook, and LinkedIn have become a daily part of mainstream culture. Celebrities tweet, have Facebook pages and everyone seems to be connecting via these online mediums. Business owners are smart to tap into these tools to drive traffic to their sites, yet many are missing the mark. Here's how to lure social media traffic to your website.
Filed under How To Information, Internet, Local Search, Online Marketing, SEO, Social Marketing by
If you think Social Media Marketing is a fad, you'd better change your mind, and F A S T. In this space I'll share with you Social Media Marketing ideas (that other business are using) I come upon in my normal daily routine. Here's the first installment:
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Here's some results from a recent project with a collision repair facility in Hudson MA.
Although my clients website was listed #1 in the organic listings for the key word phrase 'auto body repair Hudson MA', when this search term with the geographic identifier (Hudson MA) was entered, his listing was nowhere to be found in the Google 7 Pack (the seven listings shown next to the map). As Tom has been a client for several years, I dare hesitate to say that this was certainly an oversight on my part by not having his Google Local Business Center configured correctly.
Filed under Advertising, Business Management, How To Information, Local Search, Online Marketing, SEO, eMail Marketing by
Just heard some pretty amazing stats on an ISMA teleconference regarding YouTube and web video in general.
YouTube – 1 billion videos watched daily
60% of consumed web content is now in the form of video
Filed under Advertising, Internet, Internet Video, Local Search, Online Marketing, SEO, Social Marketing by
Direct mail and advertising are two extremely powerful marketing tools when they’re done correctly. And there are key steps you can take to ensure not only that you’re getting the best conversion rate, but that you’re maximizing your response. These keys rest in the design of your piece. Let’s take a look at ten design tips to improve your advertising and direct mail. Using direct mail to drive traffic to your website can become your most profitable marketing channel if done correctly.
Filed under Advertising, How To Information, Internet, Local Search, Online Marketing, Social Marketing by
Google is always innovating and adding new tools for both business owners and general people to utilize. One of the more recent additions is an iGoogle gadget called “What’s Popular.”
This gadget provides users with the ability to see what’s popular. It works a bit like Digg in that it displays links, titles and a one or two sentence description of popular items of interest. Users can also add URLs to the list displayed on the page.
Filed under Internet, Local Search, Online Marketing, SEO, Social Marketing by
