How To Information Archives

What Is Your Reputation?

Everyone, everywhere, has a reputation. This could be an individual or a business one; it doesn’t matter. What does matter is that you know what your reputation is. Is it good, or are there some black marks there lurking about? Maybe you’ve had a horrible reputation in the past and are trying to change this into a good reputation. These are all possible scenarios.

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.
Bill Enross Inc. - Local Internet Marketing
267 South St FoxboroMA02035 USA 
 • 508-203-1660

What To Sell Online

So you want to start an Internet business? You probably want to put together a web-based store or use a drop shipment company to start and/or supplement your beginnings of this entrepreneurial pursuit. What you are going to sell and how are big questions.

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

Rude Customer

One thing that even diverse businesses have in common is rude customers. Unfortunately, this is a part of doing business and cannot be totally avoided. On the plus side, these can be few and far between. When you do stumble upon one, it is important to keep positive and not let it ruin your day.

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

Customer Value

It drives me crazy the way some companies treat their customers – as well as their employees even. An employee who isn’t treated with respect may not treat a customer with respect and then there goes all value of even having a business, right out the window. All I can say is, if you want your business to fail, then forget about customer value. And if you want to succeed, then customer value should be your highest priority.

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

Customer Service Etiquette

Proper and efficient etiquette of customer service has its share of do’s and don’ts, or right and wrong ways of portraying service skills or lack thereof. Don’t insult people, regardless of how ignorant or stupid they may act. This doesn’t make them feel good – and who wants to go back to a place that made them feel bad or uncomfortable or unwanted? I wouldn’t.

No matter what the situation is, no matter how mad it makes you, do not say anything derogatory and do not let your body show the negative way you are feeling. Just remember, whether facing a customer in person, on the phone or via email, wait until dealing with that person before you throw any kind of fit.

Don’t ignore a problem or situation. It doesn’t matter if you were involved or not, if you see something that just isn’t quite right, step in and help by offering alternative solutions. Your associate may be new and not know how to deal with a situation as well as a seasoned associate. This little bit of interruption is positive and goes a long way towards keeping and obtaining more customers.

Don’t just pretend to listen; you will lose valuable information. Learn to speak in a concise manner which portrays a helpful attitude that will lend credence to conflict resolution. In speaking efficiently, you stand a higher chance of being understood, thus creating fewer issues and possibly relieving a tense situation. In speaking, you also use your listening skills as a side effect and with these two in play, in a positive manner, you can almost never go wrong.

Form a CSR policy that maximizes results, not only for the company but for all customers and potential customers. Make it clear and an easy read so comprehension is more easily attained.

Always remember that there is much power in words, and this power can be used to gain respect and loyalty – or immediately crash all the customer service skills one has learned. The power of words can become a razor that cuts to the quick, and instead of resolving anything it can swiftly make a smaller issue into a bigger one. We all experience negative emotions at inopportune times, but be cognizant of what you are saying as well as how you say it.

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

Managing Customer Data

Whether you are in a full blown brick and mortar business, operating a business out of your home, or maybe a traveling salesperson, you will have customers, business associates and various other contacts. And like the rest of us, you will need to have access to their contact information. This information can and will be anything from a simple phone number to complete mailing addresses, fax numbers and maybe certain dates. If you have it written down, chances are it is important.

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

Conspiracy Of Negativity

Do you watch the news?

I don't. I don't watch TV except for the Red Sox and Celtics, and I leave the room if a "news flash" comes on. I learned in the few weeks after September 11th, that the more I watched, the worse I felt, and that the further away I got from my last 'newscast', the better I felt. Simple solution–stop watching the news.

Then I got hooked on NPR. Before long I realized that although this was usually devoid of the usual hype, it was still mostly bad news. So, I then stopped listening to the news. Shortly thereafter, I quit reading the newspaper too (except for the sports page), and my life hasn't skipped a beat; actually, it's never been better.

To the point. Today, I received an email from Perry Marshall, and as usual, he put all of this into much better prose that I ever could, perhaps you'll agree. Read about the conspiracy of negativity. Enjoy!

Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

Back Up Your Computer

Every computer needs to be backed up at least occasionally. It is preferable that an actual backup schedule is in place. If documents have been lost in a crash and you're trying to get your computer back to normal, having your files backed up can save valuable time and critical information, and can greatly reduce stress. Too many times one will never fully recover from a computer crash if there is not a backup done of pertinent files.

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

What Do I Do When My Email Is Ignored?

The Internet age is great, with video conferencing and sending emails back and forth. However one of the most annoying things in this age is when an email is sent to someone who does not reply. When there is no reply to a business email, it can be extremely frustrating and annoying. Believe it or not, it doesn't mean you're being ignored. Sometimes it’s just a way of saying “I'm extremely busy and I'll get back to you when I can.”

That leaves the burning question of what to do about it? Ignore that business contact? Absolutely not.

If all hope is abandoned after the first few tries, how is that sale going to be made? If you have a business proposal for them, how will they accept it if you give up? Prospects need to be reminded, sometimes more than once. Persistence pays off. Always be ready to talk with them when they reply to your email.

Try these techniques when you have an ignored email:

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Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.

Seth Godin April Linchpin Session

Have you read Lynchpin yet?

If not, put it on your list. In the meantime checkout this audio recording created in New York in mid April 2010. Personally, I found the book to be life changing. The information regarding my (and yours too) lizard brain has had the most profound positive effect on my everyday routine, perhaps you'll find it to be that way too.

[mc id="1068" type="audio"]April Linchpin Session[/mc]

Or download MP3 here

Bill Enross
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.
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