One of the most exciting aspects of owning a small business is watching it grow. Creating goals and implementing strategies to achieve those goals, particularly the money related ones, can be immensely satisfying! However, sometimes it’s easy to get stuck in a rut and not know which direction to take or which strategy to try. Here are just a few ideas to get you out of that rut.
Writing articles can sometimes be a real struggle. Not to mention, trying to write articles that get results. Here are a few tips to help you through the struggle while also boosting your writing confidence, website traffic and bottom line.
Filed under Advertising, Blogging, How To Information, Internet, Local Search, SEO, Social Marketing, eMail Marketing by 
One of the most exciting aspects of owning an internet business is watching it grow. Creating goals and implementing strategies to achieve those goals, particularly the money related ones, can be immensely satisfying! However, sometimes it’s easy to get stuck in a rut and not know which direction to take or which strategy to try. Here are just a few ideas to get you out of that rut.
Filed under Autoresponders, Business Management, How To Information, Internet, Online Marketing, eMail Marketing by
Here's some results from a recent project with a collision repair facility in Hudson MA.
Although my clients website was listed #1 in the organic listings for the key word phrase 'auto body repair Hudson MA', when this search term with the geographic identifier (Hudson MA) was entered, his listing was nowhere to be found in the Google 7 Pack (the seven listings shown next to the map). As Tom has been a client for several years, I dare hesitate to say that this was certainly an oversight on my part by not having his Google Local Business Center configured correctly.
Filed under Advertising, Business Management, How To Information, Local Search, Online Marketing, SEO, eMail Marketing by
Raye and I went to an annual dinner meeting of a local business group the other evening. This was a group of owners of local Independent Heating Contractors who break from their normal meeting agenda once a year and have a Holiday dinner party and invite spouses, friends and family to attend.
Filed under Advertising, Blogging, Customer Service, How To Information, Internet, Online Marketing, Self Employed, Social Marketing, eMail Marketing by
If you’re looking for a way to drive traffic to your site and keep them there, look no further than video. No other tool gives your audience the ability to see inside the company, experience your brand of personality and take a virtual product test drive. Let’s take a look at why video is so powerful.
Filed under Advertising, Blogging, How To Information, Internet, Internet Video, Local Search, Online Marketing, SEO, Social Marketing, eMail Marketing by
Digg.com is a social bookmarking tool. It enables users to vote on valuable and quality content they find on the web and share it with other users. Of course this is also a powerful tool for online marketers because it gives you the power to reach more people and drive traffic. Here’s how to use Digg to your advantage.
Filed under Advertising, Blogging, How To Information, Internet, Local Search, Online Marketing, SEO, Social Marketing, eMail Marketing by
Small businesses don’t have the same marketing muscle as large businesses. A small business simply doesn’t have the advertising budget needed to build a “big” brand and to gain recognition in the market through that brand. So how is a small business to compete with the “big guns?”
Filed under Blogging, Business Management, Customer Service, How To Information, Online Marketing, SEO, Self Employed, Social Marketing, eMail Marketing by
If your marketing campaign just isn’t working, or you’re just getting started, take a long look at what you’re trying to do. Is it exciting? Is it eye catching? Is it unique? If not, you’re campaign is likely too bland to get anywhere. It used to be that simply advertising your business could get you more than enough customers, but this is normally no longer the case. Look around you. There are advertisements EVERYWHERE.
Starting a website or blog can be a minefield for many. At times, it can seem as though the World Wide Web is truly just that – a web to maneuver through and make sense out of. However, by using a few simple and effective strategies, you can come out at the other end all the wiser and more successful.
Filed under Blogging, How To Information, Local Search, Online Marketing, SEO, Social Marketing, eMail Marketing by
