Social bookmarking is a way to broaden your audience and drive traffic to your website. It’s part bookmarking feature in that users can vote on web pages and content they enjoy, and part social networking because you share your favorites with other members. It’s also a great way for marketers to draw awareness to specific pages they want to drive traffic to, including classified ads. Here’s how to submit your classified ads to social bookmarking sites.
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Filed under Blogging, Business Management, How To Information, Internet, SEO, Social Marketing by 
One of the most exciting aspects of owning a small business is watching it grow. Creating goals and implementing strategies to achieve those goals, particularly the money related ones, can be immensely satisfying! However, sometimes it’s easy to get stuck in a rut and not know which direction to take or which strategy to try. Here are just a few ideas to get you out of that rut.
As social marketing and networking continue to grow, and marketers continue to take advantage of this amazing tool to connect with their audience and build a community, there’s a new tool on the market. Slinkset enables website owners to create their own news social network site. Here’s how:
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Filed under Advertising, Business Management, How To Information, Internet, Local Search, Online Marketing, Social Marketing by
She's in the new world… are you?
The customer is making a comeback – slow though it may be. And when she (or he) returns, you're going to notice a change. A big change. FAIR WARNING: How you prepare for the new customer will determine your long-term success.
Direct mail and advertising are two extremely powerful marketing tools when they’re done correctly. And there are key steps you can take to ensure not only that you’re getting the best conversion rate, but that you’re maximizing your response. These keys rest in the design of your piece. Let’s take a look at ten design tips to improve your advertising and direct mail.
Filed under Advertising, Business Management, Self Employed by
One of the most exciting aspects of owning an internet business is watching it grow. Creating goals and implementing strategies to achieve those goals, particularly the money related ones, can be immensely satisfying! However, sometimes it’s easy to get stuck in a rut and not know which direction to take or which strategy to try. Here are just a few ideas to get you out of that rut.
Filed under Autoresponders, Business Management, How To Information, Internet, Online Marketing, eMail Marketing by
Here's some results from a recent project with a collision repair facility in Hudson MA.
Although my clients website was listed #1 in the organic listings for the key word phrase 'auto body repair Hudson MA', when this search term with the geographic identifier (Hudson MA) was entered, his listing was nowhere to be found in the Google 7 Pack (the seven listings shown next to the map). As Tom has been a client for several years, I dare hesitate to say that this was certainly an oversight on my part by not having his Google Local Business Center configured correctly.
Filed under Advertising, Business Management, How To Information, Local Search, Online Marketing, SEO, eMail Marketing by
What is SEM anyway? Well, here's my best definition:
Search Engine Marketing is a constantly evolving strategy focused on an ever moving target.
And, if you're a small business owner currently advertising in the Yellow Pages, it's a strategy you'd be smart to learn or outsource right now. The meteoric rise of local search, and the rapid fall of Yellow Pages use, coupled with the integration of Social Networking is a phenom you can't afford to ignore and you won't want to be on the outside looking in. TIP: It's happening FAST…
Filed under Business Management, Customer Service, How To Information, Internet, Local Search, Online Marketing, SEO, Social Marketing by
Modern technology has made it so much easier to get your materials out there. You can share ideas and pictures with the whole world and use it to make money. But just as it’s easier to share, it’s also easier to steal. That’s why it’s important to know the laws and protect yourself.
Filed under Business Management, How To Information, Internet, Local Search, Offline Marketing, Online Marketing, Self Employed by
In order to do business online, business owners need safe, efficient and effective ways to collect payment. While PayPal might be the most notable and familiar, is it necessarily the best? Let’s take a look at some of the more common secure online payment systems and compare.
Filed under Business Management, Customer Service, Internet, Local Search, Online Marketing, Self Employed, Social Marketing by
