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Blogging

Social bookmarking is a way to broaden your audience and drive traffic to your website. It’s part bookmarking feature in that users can vote on web pages and content they enjoy, and part social networking because you share your favorites with other members. It’s also a great way for marketers to draw awareness to specific pages they want to drive traffic to, including classified ads. Here’s how to submit your classified ads to social bookmarking sites.

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Writing articles can sometimes be a real struggle. Not to mention, trying to write articles that get results. Here are a few tips to help you through the struggle while also boosting your writing confidence, website traffic and bottom line.

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Raye and I went to an annual dinner meeting of a local business group the other evening. This was a group of owners of local Independent Heating Contractors who break from their normal meeting agenda once a year and have a Holiday dinner party and invite spouses, friends and family to attend.

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One picture is worth a thousand words…

Social Media Marketing Strategy

Social Media Marketing Strategy

Search engine optimization is a must for a business to grow online. Regardless of your business model, the more website visitors you have, the more conversions you’ll have. Thus, SEO is essential to grow your bottom line. However, it can be a time-consuming process and if you don’t know SEO from your elbow, then there’s a bit of learning to do. So should you outsource your SEO? Does it make smart business sense?

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Social media is all the rage. Websites like Twitter, Facebook, LinkedIn and MySpace have become a daily part of mainstream culture. Celebrities tweet, have Facebook pages and everyone seems to be connecting via these online mediums. Business owners are smart to tap into these tools to drive traffic to their sites, yet many are missing the mark. Here's how to lure social media traffic to your website.

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If there ever was a textbook example of how to put social media marketing to work for your business, Dorado in Brookline wins the prize hands down. Ever since Raye and I discovered that Cafe D in Jamaica Plain had closed and we began our search for Doug and began following him on Twitter as he went though the process of opening up Dorado, I've been thrilled to see how (from a consumer viewpoint) this has played out.

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11 Simple steps you can do today to start getting found on local search, most if not all of these services are free. Some will give you links, some won't, but they all give you a citation, which is crucial to your being listed in the local search results.

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If you’re looking for a way to drive traffic to your site and keep them there, look no further than video. No other tool gives your audience the ability to see inside the company, experience your brand of personality and take a virtual product test drive. Let’s take a look at why video is so powerful.

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If you're ignoring Social Media Marketing by refusing to get your business fully involved on Twitter, Facebook and YouTube; you'd better start packing up your office now, because you're about to become a statistic. Getting active in Social Media is a major component of getting found on Local Search.

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