For newly-established Facebook fan pages, the primary focus is attracting new followers and spreading the word about a product or service. Facebook marketing experts know the secret tricks for getting Facebook fans, and knowing these trade secrets can help a fan base to grow rapidly in no time at all.
Facebook fan pages are nothing without the fans, and attracting fans to a brand new fan page must be done quickly in order to spread the buzz about a product or service on the worldís largest social network. Anyone who has ever created a Facebook fan page knows that attracting new fans goes beyond just inviting people you already know because you soon reach a limit. Perhaps friends of friends will spread the word, but that only goes so far. Real Facebook fan page success happens when you reach thousands and do it quickly. But how is it done? The secret lies in a few trade secrets of the most successful Facebook fan pages:
Get Noticed with Keywords: New changes in Facebook fan pages allow you to maximize your online exposure with the use of keywords. By adding to your fan page specific words or phrases related to your business, using them in your URL and including them in your public postings and status updates, you can increase the likelihood of your Facebook fan page coming up as a search result on Google. The beauty of key words is that you are more likely to find people who share your passions and interests for a particular field, or attract shoppers searching for the exact product you sell. Once they find you on Facebook and click ìLike,î youíve got yourself a new fan and a potential new customer.
Reach Out with SEO: Search engine optimization, or SEO, is a proven strategy for increasing exposure of a website or brand name. SEO operates in conjunction with major search engines and takes advantage of search engine "crawling" that seeks out optimal search results in articles and blogs, and can be used to attract Facebook fans, too. By creating timely and relevant articles or blog postings with popular search phrases included in the title and throughout the text, you increase the chances of Google targeting your site or article in search results. Simply link readers back to your Facebook page with a "Follow Me on Facebook" button and the odds are in your favor that they will click "Like" and become a long-term fan. With SEO, it is important to make your articles engaging and informative; packing your text with keywords and phrases may initially capture search engine attention, but supplying well-written and attractive articles or blogs will make readers want to know more about you and your product or service. For writing help, visit one of the many online freelance writer forums and find someone to create affordable and effective articles for you.
Make the Most of Photos: Using photos to promote your page and reach out to prospective Facebook fans is inexpensive and highly effective. One means of using photos to get Facebook fans is to take a photo related to your fan page or business and tag the friends of your current fans. Considering that most people on Facebook have nearly 150 friends, you can quickly reach a large number of people in no time at all. Those friends of your fans will receive a message that they have been tagged in a photo. In nearly every case, they will be curious to see the picture and be led right to your fan page. Itís simple, but it really works!
Photos can also be used as a promotion gimmick that has shown great results. Ask your Facebook fans to take photos of themselves using and enjoying your product and offer a discount or special prize or promotion for those who post them on your Wall. Go ahead and tag their friends in the photos to invite them over to your fan page and see what happens!
Link Up with Successful Sites: Find a website that attracts the kinds of fans you want for your fan page. Contact the page administrator and offer a mutually beneficial link agreement, in which you promote their site on your website or fan page, and they will do the same for you. You can also post links on fan pages similar to yours to spread the word to like-minded Facebookers, which is simple and easy to do.
Spend Five Bucks: Networking sites like www.fiverr.com offer fan page builders unique opportunities to link up with thousands of potential future fans for just a few dollars. On fiverr.com, Facebook users with hundreds and sometimes thousands of friends offer to invite all of their friends to check out your fan page and it only costs you $5. It's a quick and simple way to spread the word about your new fan page at lightning speed!
Make Them Click "Like": If some of your fan page material is protected and accessible only to those who click the "Like" button, itís a great way to generate some excitement and encourage people to become fans. An effective way to do this is with coupons, giveaways and special promotions advertised on a customized landing page for first-time visitors to your page. If you can create enough interest and intrigue, youíre sure to collect new fans who are excited to learn more about what you have to offer.
Creating a Facebook fan base in a short period of time is not an impossible dream. Even for people with limited budgets and few marketing skills, it is entirely possible to spread the word about a new Facebook fan page without being a computer expert or knowing thousands of people. Facebook fan pages grow in popularity when you know the tricks of the trade. Regardless of how you choose to reach out to prospective fans, make sure that the Facebook fan page you are endorsing is full of entertaining features that will make people glad they found you. Post regularly, keep information current and timely and you will keep your new fans eager for more.
Bill Enross knows why Facebook is the hottest social media network in the world and how to help your business thrive with Facebook fan page applications and Facebook marketing tips. Call Bill at 508.203.1660 to learn proven ways to monetize Facebook and traffic generation techniques for Facebook that get results.
