4 Reasons to Advertise Your Local Business on Facebook

It’s often confusing for local business owners to know what the benefits are to advertising on Facebook. A lot of people wonder whether Facebook is all about hype and whether it can translate into real results for business. This article explores 4 benefits to advertising on Facebook.

The biggest benefit of Facebook advertising is that as a local business owner you can target your ads directly to those people who actually enjoy and have an interest in the products and services in your niche. When someone in your target market logins to their Facebook page, they don’t see the same ads like everybody else because Facebook gleans through their profile preferences and shows them ads that have similar characteristics.

Facebook advertising rides on social trending and social networking which is a new and powerful phenomenon that is taking the business world by storm. What this simply means is that people have connected themselves to each other in giant social networks such that what one person does or says is immediately visible to others in their network. The resultant effect is that other people in the network often follow and ape that person’s actions creating a domino effect called “going viral”.

The visual element of Facebook ads is another definite plus for local business owners. It is often easier to express what you want to say in a picture and pictures will always attract more attention compared to text. This provides local business owners a definite advantage as many of them deal in physical products or services that lend well to visual advertising.

Currently the cost of advertising on Facebook is a lot cheaper than pay per click campaigns on search engine advertising programs. Search engine PPC is both saturated and extremely competitive therefore the rates have skyrocketed. This isn’t helpful to local business owners who have a small budget and don’t want to deal with a high advertising bill.

Sending emails with goal of building and enhancing the relationship with current and former clients and to promote loyalty, cross promotions and up selling. According to a recent study by US Online Marketers 47% of respondents claim that email marketing is their best avenue for online marketing. In fact, email marketing returns an incredible $48.29 for every dollar spent .

Be careful here folks. I'm not talking about buying or renting a list of 10,000 local businesses and sending your message to them. That's spam. We're talking about building a quality list over time.

If there is only one strategy you employ for your business, email marketing is the choice.

Here's a few text messaging ideas fro retail outlets:

- New shipment announcements
- Low inventory alerts
- Bargain hunter notifications
- Weekly/daily holiday gift ideas and
promotions in the week prior to a holiday
- Holiday-themed item specials
(beach gear for Memorial Day; red,
white and blue items for Fourth of July;
tableware for Thanksgiving)
- Discounts (percent off, dollar off)
- Buy one, get one…
- Limited time sales (eg., 3-4pm only)
- Deal of the day
- Slow day specials
- VIP programs
- Gift ideas
- Fill open clerk and help slots

What Mobile Marketing Isn't:

Sending unwanted messages EVER!
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Mobile marketing is fast, easy and affordable, and FUN!

Want more info?

Call me anytime at 508.203.1660, and be sure to…

Get My Free Mobile Marketing Tips Report – "5 Ways You Can Start Creating More Profits Today Using Mobile Marketing" – Text INTERNET to 72727

There are commercials, print ads, billboards; your mind is overrun with images every day. And if you run the same old marketing campaign, you’re just going to blend in with everyone else. If you want to get business, you need to get noticed, which means you need to stand out from the crowd. And just being good at what you do is probably not enough to get that done.

The trick to getting noticed is being creative. It may be how you advertise, what your ads look like, or the deal or gimmick you’re offering. Whatever it is, something has to stand out if you want to get noticed. Coming up with a great idea doesn’t always happen in an instant. It takes thinking, research, and lots of brainstorming. Whether it’s taking a few days to work on it, or simply setting aside some time at the end of every day, you have to put some oomph behind it if you want to get results.

Believe it or not, while it may take some creativity and crazy thinking, you may find that the crazy thinking has already been done for you.

An example? Instead of sending out a boring old mailer, there are companies that make unique mailers like messages in a bottle and coconuts. Sure, other people have access to buy this stuff and use it too, but if you’re doing a mailing campaign, what are the changes you’re competing in the same market with someone who uses the same product? Slim to none.

Plus, if you get two coconuts in the mail, are you really going to read what’s inside one and ignore the other?

When it comes to marketing, flashy isn’t always better. Sure, you don’t want to be boring and blend in, but the key to standing out isn’t different fonts, bright colors, or making claims you can’t back up or keep.

The real key is being unique and different. Often a simple eye-drawing headline is enough to get people to notice your ad, catching their attention without blinding the customer. People want to do business with someone they can trust, not just someone who can yell the loudest.

While it may take effort and some amount of investment, if you come up with a good marketing campaign, the end results will likely be more than worth the effort.

One of the easiest ways to develop marketing mojo is for a business owner to fully know their product. What are the product’s best features? What can the product do that the competition’s product can’t?

Setting mini marketing goals can be a fun way to stay on track. Constantly setting and meeting new deadlines will help raise confidence and that will definitely get your mojo running.

These mini goals can be based on tasks that need to be done, such as writing your monthly newsletter or spending an hour doing some social networking. They can also be based on new things you would like to learn.

Learn By Doing

One of the best ways to build your marketing mojo is to just do it. Instead of spending hours of your time reading up on the latest marketing techniques and then debating over which will benefit your business, try different ideas out as you go.

By testing the waters yourself, you can better judge what is going to be worth your time and what needs to be tweaked to suit your product.

Don’t be afraid to experiment or modify marketing ideas that you have discovered. Changes to the standards are what give companies an edge in their marketing strategies.

Even if the tactics you test out do not work for you, analyze why they didn’t quite pan out and see where you can build on the strengths and weaknesses. Those with real marketing mojo learn from their mistakes and downfalls, creating a better plan for the next effort.

Watch Pros In Action

Feed off the marketing mojo of others to help build your own. Watching the marketing strategies of those who have already found success is a great way to build your business’ arsenal. What works for them just might work for you as well.

Networking with other business owners both in and out of your own industry can really pay off with new marketing tips and ideas. Ask for their advice or just keep an eye on what they are doing to present their own product to the world.

Set goals for yourself, try out new ideas, learn from others and above all, have fun with your marketing efforts. Before you know it, you’ll have your own marketing mojo working and will be reaping the benefits of your success.