One of the most exciting aspects of owning a small business is watching it grow. Creating goals and implementing strategies to achieve those goals, particularly the money related ones, can be immensely satisfying! However, sometimes it’s easy to get stuck in a rut and not know which direction to take or which strategy to try. Here are just a few ideas to get you out of that rut.
Writing articles can sometimes be a real struggle. Not to mention, trying to write articles that get results. Here are a few tips to help you through the struggle while also boosting your writing confidence, website traffic and bottom line.
Filed under Advertising, Blogging, How To Information, Internet, Local Search, SEO, Social Marketing, eMail Marketing by 
As social marketing and networking continue to grow, and marketers continue to take advantage of this amazing tool to connect with their audience and build a community, there’s a new tool on the market. Slinkset enables website owners to create their own news social network site. Here’s how:
More on How To Create Your Own News Social Network Site With Slinkset
Filed under Advertising, Business Management, How To Information, Internet, Local Search, Online Marketing, Social Marketing by
She's in the new world… are you?
The customer is making a comeback – slow though it may be. And when she (or he) returns, you're going to notice a change. A big change. FAIR WARNING: How you prepare for the new customer will determine your long-term success.
Direct mail and advertising are two extremely powerful marketing tools when they’re done correctly. And there are key steps you can take to ensure not only that you’re getting the best conversion rate, but that you’re maximizing your response. These keys rest in the design of your piece. Let’s take a look at ten design tips to improve your advertising and direct mail.
Filed under Advertising, Business Management, Self Employed by
If you think Social Media Marketing is a fad, you'd better change your mind, and F A S T. In this space I'll share with you Social Media Marketing ideas (that other business are using) I come upon in my normal daily routine. Here's the first installment:
Filed under Advertising, How To Information, Internet, Local Search, Offline Marketing, SEO, Social Marketing by
Here's some results from a recent project with a collision repair facility in Hudson MA.
Although my clients website was listed #1 in the organic listings for the key word phrase 'auto body repair Hudson MA', when this search term with the geographic identifier (Hudson MA) was entered, his listing was nowhere to be found in the Google 7 Pack (the seven listings shown next to the map). As Tom has been a client for several years, I dare hesitate to say that this was certainly an oversight on my part by not having his Google Local Business Center configured correctly.
Filed under Advertising, Business Management, How To Information, Local Search, Online Marketing, SEO, eMail Marketing by
Raye and I went to an annual dinner meeting of a local business group the other evening. This was a group of owners of local Independent Heating Contractors who break from their normal meeting agenda once a year and have a Holiday dinner party and invite spouses, friends and family to attend.
Filed under Advertising, Blogging, Customer Service, How To Information, Internet, Online Marketing, Self Employed, Social Marketing, eMail Marketing by
Just heard some pretty amazing stats on an ISMA teleconference regarding YouTube and web video in general.
YouTube – 1 billion videos watched daily
60% of consumed web content is now in the form of video
Filed under Advertising, Internet, Internet Video, Local Search, Online Marketing, SEO, Social Marketing by
Direct mail and advertising are two extremely powerful marketing tools when they’re done correctly. And there are key steps you can take to ensure not only that you’re getting the best conversion rate, but that you’re maximizing your response. These keys rest in the design of your piece. Let’s take a look at ten design tips to improve your advertising and direct mail. Using direct mail to drive traffic to your website can become your most profitable marketing channel if done correctly.
Filed under Advertising, How To Information, Internet, Local Search, Online Marketing, Social Marketing by
