As social marketing and networking continue to grow, and marketers continue to take advantage of this amazing tool to connect with their audience and build a community, there’s a new tool on the market. Slinkset enables website owners to create their own news social network site. Here’s how:

Step #1 Visit Slinkset.com and register. The registration process isn’t without a few kinks however, it’s fairly straightforward and it’s free.

Step #2 Once you’re registered you’ll immediately be taken to a page where you can submit a news item to show up on your site. Try it out and see how it works. You can submit a title, a URL and a description. Enter the information, hit submit and you’re done.

Step #3 Change the settings on your site. Click on “admin” in the upper right hand of the page and you’ll see you have the option to change settings, features, feeds, users, invites and so on. It’s fairly customizable so you can brand the page along with your own website.

Step #4 Change the design for your site. Depending on how skilled you are, you can make basic color changes, font changes and upload your logo or you can try the more advanced approach and modify the CSS.

Step #5 Ad users. This feature enables you to add users and to ban users. This way, you can ensure the people who are submitting posts are in line with your audience, are not blatantly promoting themselves and their products and are not spamming or promoting any content of an adult nature.

Step #6 Invite. In this function you can quickly cut and paste your opt-in list and promote your new website feature. It’s a great way to get the ball rolling. Of course, be sure to post a few items to your site to begin with so people have something to comment on. In the invite section you can also customize your message to your list.

Step #7 Make sure to link to your social news page on your website. Likewise you can add the URL of an RSS or Atom feed on your Slinkset page to automate links from that feed to your site.

Slinkset is a fantastic tool for marketers to make good use of their customer’s desire to interact. It enables you to build a community, share useful information and provide valuable content to your website visitors. Additionally, having your own social network site helps you boost search engine optimization for your site through one-way links and continually fresh content. If you’ve ever considered adding some sort of social feature to your site, try Slinkset. It’s free and easy to use.

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Filed under: Advertising • Business Management • How To Information • Internet • Local Search • Online Marketing • Social Marketing

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